Welcome to Southwick Associates’ newsletter focusing on the latest consumer and market insights in hunting, fishing and other outdoor recreational activities.
Aug. 22, 2017
Outdoor Recreation’s Economic Impact State-by-State Now Available
The Outdoor Industry Association (OIA) released its state-level Outdoor Recreation Economy Report featuring economic data for all 50 states. The report, which was produced by Southwick Associates, portrays a growing economic force that generates billions in consumer spending and directly contributes to American jobs in the U.S.
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Summer Trade Shows – Insights and Observations
The Outdoor Industry Association (OIA) released its state-level Outdoor Recreation Economy Report featuring economic data for all 50 states. The report, which was produced by Southwick Associates, portrays a growing economic force that generates billions in consumer spending and directly contributes to American jobs in the U.S.
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Non-Traditional Audiences Show Strong Interest in Target Shootinghttps://www.southwickassociates.com/wp-content/uploads/2017/08/MSR-Owners-Infographic.pdf
Hispanics, Asians and African Americans show equal levels of interest in participating in recreational shooting and there is even a bigger interest for those under the age of 35, according to a study by NSSF and Southwick Associates.
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Engaging Tomorrow’s Modern Sporting Rifle Owner
Young, tech-savvy and ethnically-diverse consumers are looking to buy modern sporting rifles, according to Southwick Associates and NSSF’s Modern Sporting Rifle Owners: An In-Depth Exploration report, a supplemental report to the Firearms & Accessories Market Customer Segmentation Full Report.
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New Reports: Need to know how large your current and targeted fishing, hunting & shooting markets are? How big are the deer, turkey and waterfowl markets?
Do you know how big your niche of the nearly $1 billion fishing reel market is? Or, how large are the various categories are within the almost $1.5 billion hunting accessory market? These questions are answered in Southwick Associates’ new retail market size reports for fishing and for hunting & shooting sports.
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Now available from Southwick Associates:
• Fishing Equipment Market Size Report (2016)
• Hunting and Shooting Market Size Report (2016)
• Firearms & Accessories Market Consumer Segmentation Full Report
• Modern Sporting Rifle Owners Supplemental Report
Come see us at the following upcoming events:
• NSSF CMO Summit, Sept. 26th-27th, Ponte Vedra Beach, Florida
Popular research resources supported by Southwick Associates:
• National Shooting Sports Foundation (NSSF): https://www.nssf.org/research/
• American Sportfishing Association (ASA): http://asafishing.org/facts-figures/
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.
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