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August 2017 – Southwick Associates Industry Newsletter

Welcome to Southwick Associates’ newsletter focusing on the latest consumer and market insights in hunting, fishing and other outdoor recreational activities.

Aug. 22, 2017

Outdoor Recreation’s Economic Impact State-by-State Now Available

The Outdoor Industry Association (OIA) released its state-level Outdoor Recreation Economy Report featuring economic data for all 50 states. The report, which was produced by Southwick Associates, portrays a growing economic force that generates billions in consumer spending and directly contributes to American jobs in the U.S.
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Summer Trade Shows – Insights and Observations

The Outdoor Industry Association (OIA) released its state-level Outdoor Recreation Economy Report featuring economic data for all 50 states. The report, which was produced by Southwick Associates, portrays a growing economic force that generates billions in consumer spending and directly contributes to American jobs in the U.S.
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Non-Traditional Audiences Show Strong Interest in Target Shootinghttp://www.southwickassociates.com/wp-content/uploads/2017/08/MSR-Owners-Infographic.pdf

Hispanics, Asians and African Americans show equal levels of interest in participating in recreational shooting and there is even a bigger interest for those under the age of 35, according to a study by NSSF and Southwick Associates.
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Engaging Tomorrow’s Modern Sporting Rifle Owner

Young, tech-savvy and ethnically-diverse consumers are looking to buy modern sporting rifles, according to Southwick Associates and NSSF’s Modern Sporting Rifle Owners: An In-Depth Exploration report, a supplemental report to the Firearms & Accessories Market Customer Segmentation Full Report.
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New Reports: Need to know how large your current and targeted fishing, hunting & shooting markets are? How big are the deer, turkey and waterfowl markets?

Do you know how big your niche of the nearly $1 billion fishing reel market is? Or, how large are the various categories are within the almost $1.5 billion hunting accessory market? These questions are answered in Southwick Associates’ new retail market size reports for fishing and for hunting & shooting sports.
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Now available from Southwick Associates:
Fishing Equipment Market Size Report (2016)
Hunting and Shooting Market Size Report (2016)
Firearms & Accessories Market Consumer Segmentation Full Report
Modern Sporting Rifle Owners Supplemental Report

Come see us at the following upcoming events:
NSSF CMO Summit, Sept. 26th-27th, Ponte Vedra Beach, Florida

Popular research resources supported by Southwick Associates:
• National Shooting Sports Foundation (NSSF): https://www.nssf.org/research/
• American Sportfishing Association (ASA): http://asafishing.org/facts-figures/

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

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MSR Owners Infographic