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News & Events Archives - Southwick Associates

How Big is Your Market? New Figures Now Available.

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FERNANDINA BEACH, Fla – Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates. The 2017 […]

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Study Reveals 24 Million Potential New Firearm Buyers

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Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and […]

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How to Encourage Hunters and Shooters to Try New Shooting Sports

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As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor […]

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What the Firearms Industry Can Learn from Apple & Nike

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It’s been known that older generations of hunters and target shooters were given a firearm as a child and viewed their sport as a family tradition and as part of […]

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Government Data: Hook and Bullet are Big Contributors to the U.S. Economy

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For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for […]

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Hunting/Shooting and Fishing Participation & Equipment Purchases Reports Available

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Sportsmen are spending millions of dollars on hunting, shooting and fishing equipment, but which brands are they buying? We surveyed more than 30,000 anglers, hunters and recreational shooters in 2017 […]

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Top Sportfishing Equipment Brands for 2017

Southwick Hunting Market Report Reveals New Data
Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 11,000 anglers in 2017 through their online AnglerSurvey consumer panel [...]Read more

Top Hunting & Shooting Equipment Brands for 2017

Southwick Hunting Market Report Reveals New Data
Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2017 [...]Read more

Do License Auto-Renew Options Improve Revenues for State Agencies?

Go Outdoors Florida

In October 2015, the Florida Fish and Wildlife Commission (FWC) introduced an auto-renew option for hunting and fishing license customers to automatically renew their licenses upon expiration. The option is […]

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Grant for Improving Angler Recruitment Events Provides Partnering Opportunity for State Agencies in 2018

Funded by an AFWA-awarded Multi-State Conservation Grant, a grant has been awarded to the American Sportfishing Association (ASA) to identify how to improve the effectiveness of recruiting new anglers through […]

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