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News & Events Archives - Southwick Associates

Sportsmen Mentor Young Hunters, Recreational Shooters

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FERNANDINA BEACH, FL. -As conservation organizations and wildlife agencies look to foster programs designed to grow the next generation of sportsmen by mentoring new hunters and recreational shooters, some interesting [...]Read more

Smartphone App Use and Today’s Angler

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FERNANDINA BEACH, FL. -With technology affecting every aspect of our lives, from the way we work and live at home and even to the way we recreate, it’s no wonder […]

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Top Social Media Influencers – and other Fishing, Hunting and Shooting Media Insights from Southwick Associates

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FERNANDINA BEACH, FL. -Fewer mysteries are greater than anglers and hunters’ media habits and preferences. Since 2010, Southwick Associates’ Media Monitor (SAMM) has provided outdoor media insights to subscribers. In […]

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America’s Sporting Heritage Fuels Nation’s Economy

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FERNANDINA BEACH, FL. -With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports [...]Read more

Southwick’s AnglerSurvey and HunterSurvey consumer monitoring panels

The AnglerSurvey.com and HunterSurvey.com and ShooterSurvey.com gather the preferences, purchasing and activities of Anglers, Hunters and Shooters across the U.S. Here are examples of the different types of information we […]

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Sportfishing, Hunting and Target Shooting Produce Ripple Effect on U.S. Economy

New information from the American Sportfishing Association, National Shooting Sports Foundation and the Congressional Sportsman Foundation quantify the latest economic impacts generated by sportsmen and women.  Produced by Southwick Associates, these reports will help policy makers, the business [...]Read more

U.S. Government Now Recognizes the Significance of Outdoor Recreation

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For decades, the sportfishing, shooting sports and general outdoor recreation industries had to work for attention. Gaining support for industry initiatives and priorities was a challenge, especially when competing for […]

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How Big is Your Market? New Figures Now Available.

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FERNANDINA BEACH, Fla – Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates. The 2017 […]

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Study Reveals 24 Million Potential New Firearm Buyers

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Twenty-four million Americans indicated an interest in purchasing their first firearm to either go hunting, target shooting or to own for protection. With the demographics and attitudes of today’s and […]

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How to Encourage Hunters and Shooters to Try New Shooting Sports

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As is normal, people frequently take on new recreational activities while dropping others. Within any recreational activity, the concern is that current customers might drop their sport completely in favor […]

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