Top Fishing Equipment Brands for 2014 – February 26th, 2015 – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2014. This list has been compiled from the 15,685 internet-based surveys completed in 2014 by AnglerSurvey.com panelists.

Top Hunting and Shooting Equipment Brands for 2014 – February 25th, 2015 – Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories. Several sources were used to compile this list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels, household surveys conducted in late 2014 and other proprietary research by Southwick Associates.

Know Your Competition; Grow Your Business in 2015 with the Southwick Market Reports – February 24, 2015 – Did you know… Sportsmen spent $207 million on trail cameras in 2014? Or that the average modern sporting rifle sold for $1,260 in 2014? And that’s before adding optics, slings and other accessories. For outdoor companies looking to gain an advantage over their competition, such data is critical when conceptualizing and marketing products and services.

January 20th, 2014 – How Big is Your Market? Who are your Competitors? – As announced at the 2015 SHOT Show in Las Vegas, Southwick Associates is now providing new Size of the Hunting, Shooting and Self-Defense Market reports to the outdoor industry. Using enhanced research methods, the new Southwick Associates’ report quantifies sales within the self-defense market plus hunting and recreational shooting, the dollars and units sold by brand, volumes for many never-reported niches within the trade, and more.

FERNANDINA BEACH, Fla. — To remain truly competitive, smart businesses need accurate market and customer information. To gain this critical knowledge, more outdoor companies turn to Southwick Associates, the outdoor…

December 9, 2014 – Access Remains Top Concern To Many Angler – Although fishing remains a popular activity shared by many sportsmen and their families, the sport is not without challenges that limit even broader participation from many who would love to take part in this grand tradition. In exploring what threats to fishing are of the greatest concern or have impacted today’s anglers the most, AnglerSurvey.com posed the question in one of its bimonthly surveys.

December 9, 2014 – Why Do Some People Reload Their Own Ammo? – While today’s gun store shelves are filled with all manner of ammunition for every caliber and every type of shooting, many shooters are not content to go with over-the-counter production ammo. Many, in fact, prefer to handload their own cartridges. But there are many reasons for reloading and ShooterSurvey.com recently polled recreational shooters and hunters to find out exactly what the top reasons are.

November 20th, 2014 – Fishing Remains a Popular Family Activity Both Adults and Kids Can Enjoy – Despite the modern draw of video games and organized sports, the attraction of the wild outdoors and all it has to offer remains as powerful as ever as evidenced by the number of anglers who shared the water with a son, daughter or other child in the past year. Whether spending the day in the comfort of a boat or clutching a rod along a shady bank, fishing remains a popular activity for all ages with up to 66 percent of active anglers reporting they took a child fishing in the past 12 months, according to a recent poll by AnglerSurvey.com.

November 18, 2014 – Despite Focus on Big Game by Media, Many Hunters Still Enjoy Small Game and Upland Hunting – With more than 10 million hunters pursuing the white-tailed deer in the United States, according to the U.S. Fish & Wildlife Service, this iconic creature reigns supreme as the most hunted species of game animal in North America. Walk by the newsstand in the fall and glance at the covers of outdoor magazines and it would seem deer and other big game are virtually all that is of interest. But that perception would be wrong. In fact, according to a recent study by HunterSurvey.com, about half of sportsmen surveyed said they had hunted small or upland game in the past year.

Hunting is a rich American tradition often passed down from generation to generation. A recent survey by HunterSurvey.com reveals that passing that heritage along to younger people is still alive and well with nearly 46 percent of surveyed sportsmen having taken at least one child hunting in the past year. The common perception that those children are almost always a son or daughter, however, may not be completely accurate.