Press Releases

Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show

Press Releases

December 10, 2013 – Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available at Upcoming SHOT Show – Maintaining access to the best and most-up-to-date industry information is critical to any business seeking to improve profitability. Fortunately for companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed “Size of Market” reports, as well as rolling out new ones in 2014.

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Number of female hunters on the rise in Pennsylvania and New Jersey

Press Releases

November 25, 2013 – Number of female hunters on the rise in Pennsylvania and New Jersey – In just one week, hunters throughout the region will begin heading afield for the most popular hunting event of year, the white-tailed deer firearms season. And while most of the individuals you’ll see on opening day will be fathers, sons and other males, chances are increasingly good that at least a few of the sportsmen you pass won’t actually be men at all.

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Women in the Outdoors: Numbers on the Rise

Press Releases

October 28, 2013 – Women in the Outdoors: Numbers on the Rise – The traditional image of men escaping for the weekend to experience the thrill and challenge of outdoor activities such as hunting, fishing and shooting may be as antiquated as the gender make-up in the boardroom in scenes from television’s Mad Men. Annie it seems has definitely got her gun, and hunting license and fishing rod and reel.

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Sportfishing in Panama

Panama Sportfishing Economics

Press Releases

October 22, 2013 – Fishing Drives Economy in Panama – A recent report, initiated by The Billfish Foundation(TBF) and conducted by Southwick Associates, found that sportfishing has not only been a major force in attracting tourists to the country, but that the potential for greater economic growth is on the very near horizon- provided that fishing remains great and consumers are made aware of it.

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NRA News Interview with Rob Southwick

NRA News Interview with Rob Southwick

Press Releases

October 10, 2013 – NRA News Interview with Rob Southwick – Rob Southwick of Southwick Associates joined host Cam Edwards on NRA News “Cam & Company” on Sportsman Channel to dicuss news, trends, and data focusing on the size of the shooting market.

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Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America

Press Releases

September 3, 2013 – Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America – Statistics show the shooting sports have enjoyed a historic surge in sales over recent years. However, for organizations and businesses that serve the nation’s millions of recreational shooters, it is vital they know precisely where dollars are being spent if they are to better focus their production, sales and marketing efforts. Companies and organizations involved with shooting can access those details with ease, all in a new report just released by Southwick Associates, the outdoor industry’s leading market research firm.

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Angler Survey, Hunter Survey, Shooter Survey

Survey Reveals What Influences Hunters and Anglers to Make a Purchase

Press Releases

August 22, 2013 – Survey Reveals What Influences Hunters and Anglers to Make a Purchase- A new survey conducted by Southwick Associates on what influences hunters’ and anglers’ purchases sheds light on how manufacturers in the hunting and fishing industry might best market to their consumers. For hunters, “personal experience” was the highest factor at 73.3 percent with 72.1 percent of anglers concurring. Also high on the list for hunters at 55.7 percent was “brand loyalty” with 55.8 percent of anglers favoring “brand loyalty” as well.

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