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August 2017 – Southwick Associates Industry Newsletter

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Welcome to Southwick Associates’ newsletter focusing on the latest consumer and market insights in hunting, fishing and other outdoor recreational activities. Aug. 22, 2017 Outdoor Recreation’s Economic Impact State-by-State Now […]

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Summer Trade Shows – Insights and Observations

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American Sportfishing Association’s ICAST tradeshow and Outdoor Retailer’s Summer Market provided a great opportunity to better understand the business and consumer trends. At ICAST, retail trends were a common theme. […]

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Engaging Tomorrow’s Modern Sporting Rifle Owner

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Young, tech-savvy and ethnically-diverse consumers are looking to buy modern sporting rifles, according to Southwick Associates and NSSF’s new report: Modern Sporting Rifle Owners: An In-Depth Exploration report.  This report is a supplement […]

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Non-Traditional Audiences Show Strong Interest in Target Shooting

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A study conducted by Southwick Associates for the National Shooting Sports Foundation (NSSF) presents Hispanics’, Asians’ and African Americans’ motivations for, and interests in, recreational shooting, especially for those under […]

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Outdoor Recreation’s Economic Impact State-by-State Now Available

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The Outdoor Industry Association (OIA) released the state-level Outdoor Recreation Economy Report featuring economic data from all 50 states. The report, which was conducted and analyzed by Southwick Associates, portrays a growing economic force […]

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NEW REPORTS: Need to know how large your current and targeted fishing, hunting & shooting markets are? How big are the deer, turkey and waterfowl markets?

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Do you know how big your niche of the nearly $1 billion fishing reel market is? Or, do you need to learn how large the various categories are within the […]

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New Study: Modern Sporting Rifle Owners are Younger, More Active and Spend More

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FERNANDINA BEACH, FL. —Modern sporting rifle owners are very unique. In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a […]

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How Big Is Your Market? Southwick Associates’ Can Tell You

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FERNANDINA BEACH, Fla. — Southwick Associates’ annual market size reports are now available for hunting, target shooting, and sportfishing related businesses seeking the best intel available on the size of […]

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New Research Tools Provide Insights into the Minds of Firearm Owners

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NSSF and Southwick Associates partner to help brands grow the industry FERNANDINA BEACH, FL: The National Shooting Sports Foundation (NSSF) and Southwick Associates announces new products and services to help […]

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Trends in Videoing Hunts Revealed in New Survey

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With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.

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