Sportsmen and women are spending millions of dollars on hunting, recreational shooting and fishing equipment, but which brands are they buying? Southwick Associates surveyed more…

Based on in-house proprietary research, Southwick Associates now has its 2018 reports available on the deer hunting, turkey hunting, bowhunting, bass fishing and waterfowl hunting markets. These reports are designed…

Hunters, anglers and outdoor recreationalist customers are not all the same. Your business’s growth depends on understanding customers’ evolving and diverse needs, and how customers’ needs differ. Gaining these critical insights is usually accomplished…

Public lands and waters provide numerous fish and wildlife-related recreational opportunities providing jobs and income for rural communities for years with minimal investment compared to other industries.  Southwick Associates recently…

We all know recreational fishing has a significant economic impact on communities throughout the U.S. – but what does that really mean? A new report provides one-page infographics illustrating the…

The Farm Bill pays landowners to voluntary open their lands for public recreation. As shown in this recent work conducted by Southwick Associates for the Association of Fish and Wildlife…

Curious about bowhunters? Read here for a few insights into their practice habits and decision-making when it comes to how far they will take a shot. Bowhunting remains immensely popular.…

Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a…

In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters…

Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s…