Young, tech-savvy and ethnically-diverse consumers are looking to buy modern sporting rifles, according to Southwick Associates and NSSF’s new report: Modern Sporting Rifle Owners: An In-Depth Exploration report.  This report is a supplement to the full customer segmentation study on the firearms and accessories market, which was published earlier this year.  Since modern sporting rifles are attracting diverse audiences, the motivations among those who purchased a modern sporting rifle in the past are different from those looking to purchase one in the future. In addition, modern sporting rifle owners are most likely to fall into four customer segments of the firearms market, which represent 90 percent of modern sporting rifle buyers. Therefore, it will be important to segment your customers to help direct your marketing efforts.  

There are many ways to engage the younger audiences who have yet to own one, but are looking to buy a modern sporting rifle. Be sure to communicate with them using their preferred communication methods – storytelling, for example. – Describe how your products fit their unique aspirations and needs as described in this new report. Younger firearm owners seek social interactions (both online and off) and experiences, so the more touch points that you can provide, the better!

Learn more about the younger market and all four major customer segments, or to purchase this report, by clicking here. To download the complimentary infographic, click here.