Fish and Wildlife Economics and Statistics
Slogan

Supplemental Reports

                                             The At-And Away-From-Home Protection Market

The protection market presents another unique opportunity to engage the non-traditional firearm owner. This report takes a look at three distinct groups of protection-related firearm consumers: 1) Those who purchased a firearm for protection in the past five years, 2) Those who maintained a firearm for protection for more than five years and 3) Those planning to purchase a firearm in the next five years to protect themselves at home and away from home.

Click here to download the sample report.

Click here to download the free infographic.

  • NSSF members: $1,360
  • Non-members: $1,600

Please contact Lee@SouthwickAssociates.com to purchase the report

handgun-owner

Handgun Consumers: An In-Depth Exploration

Handguns are attracting a diverse group of consumers, especially women and minorities, who are looking to buy from a brand that understands their motivations and specific needs. With the handgun market evolving towards new, non-traditional consumers, this in-depth report provides actionable insights that will help companies build more relevant products and increase sales through targeted communications in the handgun market.

Click here to download the sample report.
Click here to download the free infographic.

  • NSSF members: $1,360
  • Non-members: $1,600

Please contact Lee@SouthwickAssociates.com to purchase the report.

 

Jim_MSR

Modern Sporting Rifle Owners: An In-Depth Exploration

Modern sporting rifle owners are very unique.  In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a premium price for a firearm than most other firearm owners. This report is a supplement to the full segmentation report. It takes an in-depth look at the demographics, firearm-related activities, motivations, needs, purchase drivers and shopping habits of those who own a modern sporting rifle and those looking to buy one in the next 12 months. In addition, the report identifies the four firearm customer segments that make up 90 percent of the market.

Click here to download the sample report.
Click here to download the free infographic.

  • NSSF members: $1,360
  • Non-members: $1,600

Please contact Lee@SouthwickAssociates.com to purchase the report.

 

Click here to learn more about the eight firearm owner consumer segments in our full report.

NSSF_Logo_BW