Recruitment, Retention, Reactivation (R3) efforts are a hot topic among agencies as they seek ways to recruit new license buyers, retain those buyers’ year-in and year-out and reactivate those sportsmen and women who have lapsed from buying licenses in past years. Southwick has been working front and center with the agencies and organizations on R3 efforts including the Recreational Boating and Fishing Foundation (RBFF) and the National Shooting Sports Foundation (NSSF). We have helped improve many R3 campaigns by identifying response, segmenting which groups responded to the campaigns and identify the best target audiences for future efforts to optimize success.
Let us help you with your R3 efforts. Contact Southwick Associates for more information.