NEW Women in the Outdoors 2014 Report Available!
Women in the Outdoors 2014: A study of women’s activities, perceptions, purchases, and related media consumption related to fishing, shooting and hunting. Click Here to download report.
Kayaker Report: The kayakers report shows those who report fishing from a kayak in salt or fresh water. This report examines buying habits and fishing preferences by those anglers.
Angling Reports
Reports Available (additional details available below):
- Bi-monthly Angler Participation and Market Trends Report – Subscription for bi-monthly reports, all categories included. Reports are typically 200+ pages. Includes 6 bi-monthly reports (Jan/Feb, Mar/Apr, May/June, July/Aug, Sept/Oct, Nov/Dec) and the Annual report. . Cost – Full Subscription $4,000.
- Annual Angler Participation and Trends Report – Results for entire calendar year, all categories included. Cost – $2,000
- Annual Category Report – Annual report for the specific categories and related subcategories from HunterSurvey/ShooterSurvey. (See category list below) Cost – $1,200
- Standard Angler & Hunter Media Usage Report – Results of a quarterly online consumer panel survey that tracks media consumption preferences among U.S. hunters, shooters and anglers. Additional details are below. Cost – Annual Subscription $2,800, Single Report $1,400
- Annual Special Reports – Participation in other fishing activities, market share (%) distribution for equipment purchased, media consumption. Cost – $2,000
Please contact John DePalma for questions or inquires.
(303) 552 – 8454
Jdepalma@brandintelligent.com
Angling Category Reports Available
Fishing Line — mono, braid, fluorocarbon
Lures — hard, soft, live, spinner, dough, jig
Terminal Tackle — hooks, sinkers, swivels, bobbers, leaders, rigs
Fishing Electronics — GPS, radios, fish finders, sonar, underwater cameras
Other Fishing Equipment — stringer, scale, grip, measuring device, knife, cast net, bait bucket, hook sharpener/remover, plier, aerator, landing net, stringer, tackle box
Fishing Apparel — footwear, hats or headgear, raingear, clothing, waders, gloves, life jacket or vest, fishing vest
Ice Fishing — rod, reel, combo, tip-up rod, line, lures, auger, shelter, sled
Southwick Associates Media Monitor (SAMM)
These reports present the results of a quarterly online consumer panel survey that tracks media consumption preferences among U.S. anglers, hunters and shooters. The purpose of the Southwick Associates Media Monitor (SAMM) is to measure use of outdoor media – magazine, television, internet, social media, and mobile applications, in the U.S. hunting and shooting communities or the Angling communities and to match sportsmen’s purchasing preferences to specific media programs and titles.
Available for the Angling and Hunting Industry. Quarterly or Annual Subscription available.
Market Size Reports (MSR’s)
Angler – market size (in retail $) for items purchased for the purpose of fishing
Annual Special Reports
Bass Angler – participation in other fishing activities, market share (%) distribution for equipment purchased, media consumption
Rod, Reel, Combo Purchasers – participation in other fishing activities, market share (%) distribution for equipment purchased, media consumption
Fly fishing – participation in other fishing activities, market share (%) distribution for equipment purchased, media consumption
Custom Research
Southwick Associates regularly produces custom reports for companies wanting more detail about total sales (in dollars and/or percentages), customers’ buying habits & preferences, optimal prices, optimal mix of product features, and more.