Angler Consumer Segmentation

Traditionalist_Angler_Avatar_R1AnglersĀ are not all the same. Business growth depends on understanding customersā€™ evolving and diverse needs, and how customersā€™ needs differ. With support from theĀ American Sportfishing Association (ASA), Southwick Associates has producedĀ this consumer segmentation study of U.S. anglers to help manufacturers and retailers understand consumers on a deeper level and identify new business opportunities. Consumers are segmented based on shared motivations. The seven consumer segments identified have been developed into personas to characterize the attitudes, preferences, spending habits, and more for the anglers within each segment.

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Key Results Include:

  • The primary motivations of each segment
  • Fishing activity within a typical year
  • Spending within the past year
  • Media habits of each consumer segment

View the top line summary report here or download the technical report below.

Custom Research

Every company is different. Let us provide you with detailed segmentation insights focused specifically on your products and customers.

Contact Nancy Bacon, Vice President at Southwick Associates (Nancy@SouthwickAssociates.com), to discuss how the ASAā€™s incredibly valuable consumer segmentation database can help improve your companyā€™s product lines, marketing, sales and communications.

ASA Angler Personas: Technical Report

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ASA

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