For Immediate Release: March 22, 2012
Contact: Donna@southwickassociates.com
FERNANDINA BEACH, Fla. — When it comes to finding time to fish, many anglers dream big at the beginning of each year. However, making all of their plans happen is a bit more of a challenge. That was the case last year as reported by anglers in a survey conducted by AnglerSurvey.com. When asked if they fished more, less or as much as expected, 45 percent of participating anglers said they made it out “less.”
Conversely, less than 27 percent of anglers made it out more than expected and only 28 percent made it out as much as expected.
“There are so many ways for people to spend their free time. Every year, we see people’s best intentions to fish waylaid by other activities,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at AnglerSurvey.com.
Southwick Associates recently provided key research for “On the Fence About Fishing: A Study of Why Anglers Do and Don’t Fish and What Will Get Then on the Water,” a study that examined the reasons anglers fish less or quit fishing altogether, as well as what activities they participated in instead of fishing. The study was conducted on behalf of the American Sportfishing Association. The key factor cited in the report was “not enough time.” That report can be viewed at southwickassociates.com.
To help continually improve, protect and advance the shooting sports and outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the surveys at HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com. Each month, participants who complete the survey are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.
About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, ShooterSurvey.com and HunterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Find them on Facebook at https://facebook.com/huntersurvey and https://facebook.com/anglersurvey .
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