Fish and Wildlife Economics and Statistics
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Press Releases

 

Firearms Customers Are Not All The Same – A Consumer Segmentation Study Looking at the U.S. Firearms and Accessories Markets

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Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]

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Sportsmen’s Media Preferences – 3rd Quarter 2018 Results Now Available

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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]

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Time to Prepare for 2019!

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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business.  It’s no longer good enough for owners and managers to “go with their gut” or […]

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The Economic Impacts of Hunting, Target Shooting and Sportfishing

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Did you know sportsmen and women spent $94 billion in 2016 to hunt, fish and go target shooting? Or that the amount spent by target shooters alone is greater than Starbuck’s […]

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Sportsmen Share Top Factors in Finding a Place to Hunt

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FERNANDINA BEACH, FL. -When it comes to finding that perfect place to hunt, a lot of factors play into the decision a recent HunterSurvey.com survey discovered. At the top of […]

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Convenience is Key When Choosing a Place to Fish

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FERNANDINA BEACH, FL. – Recreational anglers cite a lot of reasons for choosing their favorite locations to fish, but one thing it better be is close to home. AnglerSurvey.com recently […]

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Sportsmen Mentor Young Hunters, Recreational Shooters

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FERNANDINA BEACH, FL. -As conservation organizations and wildlife agencies look to foster programs designed to grow the next generation of sportsmen by mentoring new hunters and recreational shooters, some interesting [...]Read more

Smartphone App Use and Today’s Angler

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FERNANDINA BEACH, FL. -With technology affecting every aspect of our lives, from the way we work and live at home and even to the way we recreate, it’s no wonder […]

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Top Social Media Influencers – and other Fishing, Hunting and Shooting Media Insights from Southwick Associates

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FERNANDINA BEACH, FL. -Fewer mysteries are greater than anglers and hunters’ media habits and preferences. Since 2010, Southwick Associates’ Media Monitor (SAMM) has provided outdoor media insights to subscribers. In […]

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America’s Sporting Heritage Fuels Nation’s Economy

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FERNANDINA BEACH, FL. -With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports [...]Read more
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