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DATA FACTS:
(Continuously updated/changing)
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Fishing Data
Angler Survey Data (January – February 2015)
- Of those who made purchases, 2/3 purchased fishing lures and baits (64.6%), and 44% purchased terminal tackle.
- Most purchases are for freshwater fishing (79.7%)
- The average price spent on a rod/reel combo is, on average, one-third of what is spent on a rod and reel separately.
- Berkley Trilene (17%) is the preferred fishing line brand with PowerPro (15%) in a close second.
Angler SAMM (Southwick Associates Media Monitor) – Q4 2015
- For anglers, the magazines and websites were the most popular media sources for fishing, hunting, and shooting information (68% and 71%, respectively).
- Eighteen percent (18.0%) of respondents who reported freshwater fishing in the last year read “BASSMASTER” sometime in the last three months.
- Eleven percent (10.8%) of individuals who reported freshwater fishing in the last year watched “River Monsters” on Animal Planet in the last three months.
- Eleven percent of freshwater anglers (10.7%) accessed Bass Angler’s Sportsman Society’s website for fishing, shooting and/or hunting entertainment or information sometime in the last three months.
Hunting Data
Hunter Survey Data (January – February 2015)
- Of those who hunted, whitetail deer was the most sought game with 43.9% of hunters.
- About one in ten hunters hunt out of state.
- More than half of respondents have at least one CCW permit, and 4% of respondents hold multiple CCW permits.
- Trap, skeet, pattern, sighting-in, and sport clay shooting are all equally popular activities with around 1/5 of shotgun shooters participating in each. Informal is most popular, with 42% of all shotgun shooters.
- Less than 1% of traditional rifles were purchased with self-defense as the primary purpose, while nearly 16% of MSRs were purchased for the primary purpose of self-defense.
Hunter SAMM (Southwick Associates Media Monitor) – Q4 2015
- The majority of hunting and/or shooting respondents (74.5%) read magazines as a source of hunting, shooting and fishing information and entertainment.
- Seventy-nine percent (78.9%) used the websites to access this information.
- Twenty-two percent (21.5%) of individuals who reported deer hunting in the last year watched “Ted Nugent Spirit Of The Wild ” on Outdoor Channel in the last three months.
- Nine percent of hunters (8.8%) who hunted turkey in the last year and listed Cabela’s website as one of the top three websites they accessed for fishing, shooting and/or hunting entertainment or information from October through December 2014.