Evaluation & Statistical Monitoring of Sportfishing, Hunting and Shooting

The sportfishing and hunting/shooting sports communities have made significant investments to increase participation. Southwick Associates has responded by developing timely methods to track the effectiveness of these investments. We have been a major partner in helping these industries and over 35 state fish and wildlife agencies:

• Identify target audiences,
• Design and implement marketing tactics, and
• Measure the effectiveness of their campaigns.

The results are providing the information needed to make continual improvements and maximize the number of people introduced to outdoor recreation.