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News Archives - Southwick Associates

24 Million People Want to Buy Their First Firearm. Who Are They?

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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, companies and the industry’s marketing programs can enhance their customer recruitment efforts. In this issue, we provide greater insights into these potential new firearm owners.

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Top Fishing, Hunting and Target Shooting Brands for 2019

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Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:

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Covid-19: What Do the Restrictions Mean for Hunting, Target Shooting and Fishing Businesses?

The shooting sports and sportfishing industries plus conservation funding may not suffer as much as other economic sectors from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, participation and sales frequently increase. What’s happening now?

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Reaching Hunters and Anglers via Outdoor Media

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Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication […]

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Who Are the 24 Million Who Want to Buy Their First Firearm?

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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.

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What Does the Covid-19 Restrictions Mean for Conservation Funding?

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Conservation stands to gain from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, license sales and Federal Aid in Sport Fish and Wildlife Restoration excise tax collections increase. What’s happening now?

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August 2017 – Southwick Associates Industry Newsletter

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Welcome to Southwick Associates’ newsletter focusing on the latest consumer and market insights in hunting, fishing and other outdoor recreational activities. Aug. 22, 2017 Outdoor Recreation’s Economic Impact State-by-State Now […]

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New Study: Modern Sporting Rifle Owners are Younger, More Active and Spend More

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FERNANDINA BEACH, FL. —Modern sporting rifle owners are very unique. In fact, they are more ethnically-diverse, spend more time at the shooting range and are more likely to pay a […]

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How Big Is Your Market? Southwick Associates’ Can Tell You

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FERNANDINA BEACH, Fla. — Southwick Associates’ annual market size reports are now available for hunting, target shooting, and sportfishing related businesses seeking the best intel available on the size of […]

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New Research Tools Provide Insights into the Minds of Firearm Owners

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NSSF and Southwick Associates partner to help brands grow the industry FERNANDINA BEACH, FL: The National Shooting Sports Foundation (NSSF) and Southwick Associates announces new products and services to help […]

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