Southwick Associates has helped many businesses achieve sales and profit growth through industry & private sector market research. All work for private sector clients is held in the strictest confidence, as are the identities of our clients. Some of our specialties include:
Tracking Studies
The latest trends in hunting, fishing and shooting participation, sales, where sportsmen and women shop, outdoor media usage, and more.
Custom Research
- Product Development research
- Voice of the Customer (VOC)
- Preferred features/conjoint analysis
- Price optimization / Prices customers will pay
- Concept testing/Focus Groups/In-depth Interviews
- Customer and market segmentation
- Market sizing
- Brand awareness and perception
- Advertising/endorsement testing
- Shopping studies
- Economic impacts of your business or industry
- Retail siting / determine local market potential
- Identify new geographic markets for your products or services
Analytics
- Data mining
- Basic and advanced statistical analysis
- Predictive modeling
For more information, contact Nancy Bacon, Nancy@SouthwickAssociates.com.
Southwick Associates also works with state and federal government entities, NGOs, and national and worldwide organizations to research and promote hunting, shooting, fishing and natural resources. Click here to learn more about these efforts.