Monitoring trends and shifts in hunter and angler participation is vital if recruitment, retention and reactivation (R3) efforts are to reach their maximum potential. Understanding regional and national license trends helps state agencies understand their operating environment, and if their participation trends exceed or under-perform regional averages. With these insights, states can identify when R3 changes are needed or if current efforts are on track.
Data dashboards, originally piloted in Oregon, provide agency staff with quick, easy-to-interpret participation trend insights. With the shift to API technology, states can see daily updates with minimal demands on staff. Click here to see the latest results, and contact Lisa Parks (Lisa@SouthwickAssociates.com) for details.