Better information, better decisions.
Southwick Associates helps organizations make better decisions through better information. With a specialty in the hunting, fishing, target shooting, conservation and firearms sectors, since 1990 we’ve served a wide range of outdoor-oriented clients, including outdoor manufacturers (highly confidential!), natural resource agencies, conservation non-profits, investment and legal firms. We’ve been recognized as the outdoor sector’s premier source of new knowledge. Our staff, located across the U.S., work in a collaborative, flexible environment that allows us to take our clients to new levels of success.

What We Do
- Economic impact and valuation studies
- Consumer motivations and preference research
- Evaluation of R3 efforts and corporate marketing campaigns
- Market sizing and trends research
- Merger and acquisition due diligence
- License and permit design and pricing
- Data visualization and analysis
- New product feedback, pricing, and preferred features
- Consumer surveys
- Brand awareness and perceptions
- Regression analyses
… and much more!
Patrick Hogan
PresidentLisa Bragg
Vice PresidentNancy Bacon
Vice PresidentRob Southwick
Senior AdvisorLisa Parks
Research Projects AdministratorLou Cornicelli
Lead Research StrategistBen Scuderi
Lead EconomistRene Valdez
Lead Social ScientistEric Olds
Senior Research AnalystJenn Carter
Research Analyst & Communications SpecialistCatherine Lerose
Research AnalystLuke Boehm
Research AnalystMonica Hayes
Research AnalystLee Leavitt
Research Assistant














