Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 30 years, Southwick Associates has helped the private sector and natural resource agencies make better decisions.

Fish & Wildlife Economic Impact Analysis

Economic Impact Analysis calculates the importance an activity or initiative has on the economy or quality of life of a region, generating greater support for that activity. Let Southwick Associates,…
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Market & Consumer Research

A rapidly changing business landscape, consolidation, and growth in non-traditional consumers are just a few of today’s challenges. For more than 30 years, Southwick Associates has helped outdoor companies reduce…
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Market Reports

Southwick Associates has curated a proprietary panel of hunters, recreational shooters, and anglers that allow us to closely track trends in participation, purchasing, and media consumption in hunting, shooting, and…
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Data Dashboards

Monitoring trends and shifts in hunter and angler participation is vital if recruitment, retention and reactivation (R3) efforts are to reach their maximum potential. Understanding regional and national license trends…
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Better Information,
Better Decisions

Comprehensive Reports

Southwick Associates analyzes all the data to create meaningful reports that are easy to understand and provide critical information so the appropriate action can be taken. View some of our available reports and see how we can create a report for your organization.

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