Southwick Associates Launches Market Pulse Insights
Market Pulse Subscription Service Provides Analysis of the Hunting & Shooting Markets FERNANDINA BEACH, FL. – The latest Market Pulse, a paid subscription service providing the latest hunting and shooting…
Read MoreAnnual Hunting & Shooting Market Size Report Available from Southwick Associates
New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, FL. – Southwick Associates has released the 2023 Hunting & Shooting Market Size…
Read MoreMost Frequently Purchased Hunting & Shooting Equipment Brands in 2023
FERNANDINA BEACH, Fla. — 2023 hunting and shooting equipment sales softened, but still remained well above pre-pandemic levels. Retail shelves entered 2023 with inventories that had been lacking over the…
Read MoreSouthwick Associates Welcomes New Senior Analyst, Rene X. Valdez
FERNANDINA BEACH, FL – Southwick Associates is happy to welcome our newest Senior Research Analyst, Dr. Rene X. Valdez. He brings a rich background in human dimensions, wildlife, fisheries, and…
Read MoreExplore Q2 Hunter, Angler, and Sport Shooter Purchasing
Our most recent quarter of the HunterSurvey/ShooterSurvey and AnglerSurvey asked about activities and purchases from April-June. For anglers, we explored what factors may affect fishing equipment purchases. Nearly half of…
Read MoreMarket to Hunters, Target Shooters, and Anglers Where It Matters
Every quarter, Southwick Associates surveys America’s hunters and anglers about their use of outdoor media including magazines, television, websites, social media, and more; this information is conveniently packaged in a…
Read MoreAnnual Hunting & Shooting Market Size Report Released by Southwick Associates
New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, Fla. – The industry has been challenged with numerous demand and supply-side issues…
Read MoreMost Frequently Purchased Hunting & Shooting Equipment Brands in 2022
FERNANDINA BEACH, Fla. — Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge. With more products…
Read MoreSouthwick Associates Releasing 2023 Industry Outlook
2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…
Read MoreInflation top reason for reduced shooting and fishing equipment
Firearms: In October 2022, consumers reported reduced firearms demand due to inflation (28%), economic uncertainty (22%), and changes in personal income (15%). Concerns about inflation and economic uncertainty have grown…
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