Most Frequently Purchased Fishing Tackle Brands in 2021
FERNANDINA BEACH, FL. —Fishing tackle sales were strong in 2021. However, there were some shifts in the top brands consumers reported purchasing. Though the primary reasons are unclear, supply chain constraints…
Read MoreMost Frequently Purchased Hunting and Shooting Equipment Brands in 2021
FERNANDINA BEACH, FL. — As Americans continued to enjoy the outdoors in 2021, purchases of hunting and shooting equipment remained strong as well. Southwick Associates completed more than 11,000 hunter and recreational…
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Want Faster Insights into Fishing and Hunting License Sales Trends?
The hunting and fishing license dashboard is in its fourth year and growing, with over 30 state agencies now on-board. Conceived and designed by state agencies, the license dashboard tracks participation trends and helps evaluate R3 needs. Click here to see the…
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Why Should State Wildlife Agencies Encourage More Target Shooting?
Six years ago, only 22.5% of all taxable firearm and ammunition sales were for hunting-related purposes. The rest went for target shooting, work-related purchases, collectors and self- and home-protection purposes.…
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Are You Attending SHOT Show?
As a proud member and supporter of the NSSF, Southwick Associates will be attending our 20th SHOT Show this January. If your business needs market or consumer insights to improve its sales…
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It’s a Different World – Do Your Fishing and Hunting Products Need Reconsideration?
In the last two years, fishing and hunting participation has significantly shifted. As new customers enter and existing customers change their lifestyles, their product preferences and price tolerances change. Businesses need to constantly evaluate their products and pricing, and…
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Which Way Did Fishing Participation Shift in the First Half of 2021?
We all know fishing participation skyrocketed in 2020. But what has happened so far in 2021? According to state fishing license data monitored by Southwick Associates and available from the…
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Why Many Hunter Ed Grads Never Hunt – And How We Can Help Them Start
One-third of hunter education graduates will not buy a license within seven years of graduating, though only five percent did not intend to hunt prior to taking the course. While significant effort has been made…
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What will happen in the Ammunition Market in 2021?
2020’s uncertainties boosted ammunition demand to record levels. Going forward, the question within the trade is “how long is current demand sustainable?”. To help provide insights, Southwick Associates polled the…
Read MoreIdentify the size of your 2020 Market
For fishing, hunting and target shooting businesses seeking the best intel available on the size and health of their specific market, Southwick Associates’ annual market size reports can now be ordered. These reports…
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