Inflation top reason for reduced shooting and fishing equipment
Firearms: In October 2022, consumers reported reduced firearms demand due to inflation (28%), economic uncertainty (22%), and changes in personal income (15%). Concerns about inflation and economic uncertainty have grown…
Read MoreThe Final Three Types of Firearms Customers Your Business Needs to Know – Part 2
From protectors to recreational shooters, make sure you’re targeting these critical customer segments. Last week, Southwick Associates released Part 1 of this series on better understanding customer segments in the…
Read MoreTypes of Firearms Customers Your Business Needs to Know – Part 1
Maximize your sales potential by knowing how to sell to these professionally researched customers. What motivates Americans to buy firearms? According to new research from Southwick Associates, there is no…
Read MoreNew Market Size Reports Released by Southwick Associates
New Reports Detail the Dollars and Units for Many Hunting, Recreational Shooting & Fishing Products FERNANDINA BEACH, FL – 2021 continued to challenge outdoor businesses with various demand and supply-side…
Read MoreUnderstand Q1 Hunter, Angler, and Recreational Shooter Purchasing
In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior. For anglers, we explored when brand matters and how decisions are made…
Read MoreGet the Inside Scoop on Outdoor Information and Entertainment
Every quarter, Southwick Associates surveys America’s hunters and anglers about where they go for their outdoor information and entertainment. The results are used by companies to plan marketing and communication…
Read More2021 Hunting and Fishing Participation
In 2020, outdoor recreation saw a big surge. Fishing license sales grew by 13% overall compared to 2019 and hunting participation was up 5%. Check out the license sales dashboard,…
Read MoreMost Frequently Purchased Fishing Tackle Brands in 2021
FERNANDINA BEACH, FL. —Fishing tackle sales were strong in 2021. However, there were some shifts in the top brands consumers reported purchasing. Though the primary reasons are unclear, supply chain constraints…
Read MoreMost Frequently Purchased Hunting and Shooting Equipment Brands in 2021
FERNANDINA BEACH, FL. — As Americans continued to enjoy the outdoors in 2021, purchases of hunting and shooting equipment remained strong as well. Southwick Associates completed more than 11,000 hunter and recreational…
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Want Faster Insights into Fishing and Hunting License Sales Trends?
The hunting and fishing license dashboard is in its fourth year and growing, with over 30 state agencies now on-board. Conceived and designed by state agencies, the license dashboard tracks participation trends and helps evaluate R3 needs. Click here to see the…
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