Explore Q2 Hunter, Angler, and Sport Shooter Purchasing
Our most recent quarter of the HunterSurvey/ShooterSurvey and AnglerSurvey asked about activities and purchases from April-June. For anglers, we explored what factors may affect fishing equipment purchases. Nearly half of…
Read MoreMarket to Hunters, Target Shooters, and Anglers Where It Matters
Every quarter, Southwick Associates surveys America’s hunters and anglers about their use of outdoor media including magazines, television, websites, social media, and more; this information is conveniently packaged in a…
Read MoreAnnual Hunting & Shooting Market Size Report Released by Southwick Associates
New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, Fla. – The industry has been challenged with numerous demand and supply-side issues…
Read MoreMost Frequently Purchased Hunting & Shooting Equipment Brands in 2022
FERNANDINA BEACH, Fla. — Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge.  With more products…
Read MoreSouthwick Associates Releasing 2023 Industry Outlook
2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…
Read MoreInflation top reason for reduced shooting and fishing equipment
Firearms: In October 2022, consumers reported reduced firearms demand due to inflation (28%), economic uncertainty (22%), and changes in personal income (15%). Concerns about inflation and economic uncertainty have grown…
Read MoreThe Final Three Types of Firearms Customers Your Business Needs to Know – Part 2
From protectors to recreational shooters, make sure you’re targeting these critical customer segments. Last week, Southwick Associates released Part 1 of this series on better understanding customer segments in the…
Read MoreTypes of Firearms Customers Your Business Needs to Know – Part 1
Maximize your sales potential by knowing how to sell to these professionally researched customers. What motivates Americans to buy firearms? According to new research from Southwick Associates, there is no…
Read MoreNew Market Size Reports Released by Southwick Associates
New Reports Detail the Dollars and Units for Many Hunting, Recreational Shooting & Fishing Products FERNANDINA BEACH, FL – 2021 continued to challenge outdoor businesses with various demand and supply-side…
Read MoreUnderstand Q1 Hunter, Angler, and Recreational Shooter Purchasing
In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior. For anglers, we explored when brand matters and how decisions are made…
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