Better information, better decisions.
Southwick Associates helps organizations make better decisions through better information. With a specialty in the hunting, fishing, target shooting, conservation and firearms sectors, since 1990 we’ve served a wide range of outdoor-oriented clients, including outdoor manufacturers (highly confidential!), natural resource agencies, conservation non-profits, investment and legal firms. We’ve been recognized as the outdoor sector’s premier source of new knowledge. Our staff, located across the U.S., work in a collaborative, flexible environment that allows us to take our clients to new levels of success.

What We Do
- Economic impact and valuation studies
- Consumer motivations and preference research
- Evaluation of R3 efforts and corporate marketing campaigns
- Market sizing and trends research
- Merger and acquisition due diligence
- License and permit design and pricing
- Data visualization and analysis
- New product feedback, pricing, and preferred features
- Consumer surveys
- Brand awareness and perceptions
- Regression analyses
… and much more!
Rob Southwick
PresidentLisa Bragg
Vice PresidentNancy Bacon
Vice PresidentLisa Parks
Project ManagerLee Davis-Clark
Business ManagerEric Olds
Senior Research AnalystBen Scuderi
Senior Research AnalystLou Cornicelli
Senior Research AnalystRene Valdez
Senior Research AnalystMonica Hayes
Research AnalystJenn Carter
Communications Specialist & Research AnalystCatherine Lerose
Research AnalystLuke Boehm
Research AnalystLee Leavitt
Research Assistant