Economic Impact Analysis calculates the importance an activity or initiative has on the economy or quality of life of a region, generating greater support for that activity. Let Southwick Associates,…

Offering the wrong prices, or even the wrong licenses, can cost a state agency dearly. Tap into Southwick Associates’ years of license research to identify optimal license prices, potential new…

A rapidly changing business landscape, consolidation, and growth in non-traditional consumers are just a few of today’s challenges. For more than 30 years, Southwick Associates has helped outdoor companies reduce…

Southwick Associates has curated a proprietary panel of hunters, recreational shooters, and anglers that allow us to closely track trends in participation, purchasing, and media consumption in hunting, shooting, and…

Monitoring trends and shifts in hunting and fishing license sales is vital if recruitment, retention, and reactivation (R3) efforts are to reach their maximum potential. Since license sales are one…