It is fair to say that most R3 programs and research have focused on the first “R,” recruitment. Yet we know from consumer research it is much easier to retain a customer than to recruit a new one. That truism coupled with the fact that the largest, most committed cohort of hunters (i.e., baby boomers) have reached the period of aging out created the impetus for this project. The objective of this study was to identify ways for agencies to address barriers to participation among older hunters. The Wildlife Management Institute partnered with Southwick Associates and DJ Case & Associates to undertake this effort. Findings highlight the importance of social connection, private land access, mobility access, and more. Read the full findings below.