The American Sportfishing Association (ASA) sought to learn more regarding why new and novice anglers quit or reduce their fishing activities and identify interventions at the retail level that could keep them engaged.

Download the full report below to explore key takeaways and detailed findings from this research effort.

Additional insights and resources are available in ASA’s Customer Engagement Tackle Box which you can find linked here:

https://asafishing.org/customer-engagement-tackle-box/

This Project was funded by a Multistate Conservation Grant (F25AP00379), from the U.S. Fish and Wildlife Service and jointly administered with the Association of Fish and Wildlife Agencies.