This study examines several years of fishing license records for the state of Michigan to identify the type of person more likely to enter or drop out of sportfishing. People are segregated by their lifestyle characteristics (urban-suburban-rural, blue collar to professional, age, family status, and more). The results can be used to better target outreach and communication efforts, to identify potential new markets, and much more.
Check out the Michigan Fishing License Report for more details.
Download “Michigan Fishing License Data-Mining Report”