State wildlife resource agencies are challenged in sharing marketing lessons and insights across the R3 community, thus committing many states to re-learning lessons. The following email marketing best practice recommendations are based on an evaluation of case study email campaigns and a literature review of past campaigns. The intent is to help states boost the returns from their email efforts. Read best practices to enhance your communication efforts by clicking the download link below!
Email Marketing Best Practices for State Agencies (2022)
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