No one understands the hunting and shooting markets like Southwick Associates.

If the market were a forest, Southwick Associates views the forest from the top – seeing the overall canopy far and wide, unlike individual companies focused on the detail at the base of each tree. We track primary and secondary sources of information, have developed our own proprietary consumer tracking studies to understand the consumer perspective, and conduct publicly available research while keeping tabs on others’ available public reports.

We are often asked by sales & marketing executives, boards of directors, and investors for our perspective of the market and what information is available. With the Market Pulse service, Southwick Associates’ aim is to help the industry understand the trends, new information sources, and happenings affecting short and long-term industry performance.