Monitoring trends and shifts in hunting and fishing license sales is vital if recruitment, retention, and reactivation (R3) efforts are to reach their maximum potential. Since license sales are one commonly used indicator of participation, understanding regional and national license sales trends helps state fish and wildlife agencies better understand their operating environment, and whether these trends exceed or underperform against regional averages. With these insights, states can identify when changes are needed or if current R3 efforts are on track. Producing R3 metrics – license sales growth, recruitment, renewal rates, and more – has been identified as a top need by nearly every R3 plan and organization.

Explore what is currently the only up-to-date source for state, regional, and national hunting and fishing license sales by clicking here.

Data dashboards provide quick, easy-to-interpret R3 insights. With the shift to API technology, states can see daily updates with minimal demands on staff. Contact Lisa Parks (Lisa@SouthwickAssociates.com) for additional details.