Monitoring trends and shifts in hunting and fishing license sales is vital if recruitment, retention, and reactivation (R3) efforts are to reach their maximum potential. Since license sales are one commonly used indicator of participation, understanding regional and national license sales trends helps state fish and wildlife agencies better understand their operating environment, and whether these trends exceed or underperform against regional averages. With these insights, states can identify when changes are needed or if current R3 efforts are on track. Producing R3 metrics – license sales growth, recruitment, renewal rates, and more – has been identified as a top need by nearly every R3 plan and organization.

Explore what is currently the only up-to-date source for state, regional, and national hunting and fishing license sales by clicking here.

Data dashboards provide quick, easy-to-interpret R3 insights. With the shift to API technology, states can see daily updates with minimal demands on staff. Contact Lisa Parks ( for additional details.

Why your Agency Should Participate

Data Confidentiality: Participation in the real-time dashboard does NOT require sharing of license buyers’ PII.

Frequency: Daily license sales are collected and reported in historical (ten-year), cumulative (year-to-date), and monthly and daily visualizations. Sales data undergo a standard, rigorous normalization process to ensure accurate and reliable insights on hunting and fishing participation.

Cost: The real-time dashboards are funded by an AFWA multi-state grant and FREE to all state agencies.

We ask all states to join the R3Dashboard effort, share their license data, and collectively help remove one more hurdle to evaluating R3 efforts and ultimately increasing state license sales and revenues.