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Who We Are

About Southwick Associates:

Better Information…Better Decisions

Who We Are:

Southwick Associates helps organizations make better decisions through better information. With a specialty in the hunting, fishing, target shooting, conservation and firearms sectors, since 1990 we’ve served a wide range of outdoor-oriented clients, including outdoor manufacturers (highly confidential!), natural resource agencies, conservation non-profits, investment and legal firms. We’ve been recognized as the outdoor sector’s premier source of new knowledge. Our staff, located across the U.S., work in a collaborative, flexible environment that allows us to take our clients to new levels of success.

What We Do:

  • Economic impact & valuation studies
  • Consumer motivations & preference research
  • Evaluation of R3 efforts and corporate marketing campaigns
  • Market sizing and trends research
  • Merger & acquisition due diligence
  • Expert witness
  • License & permit design and pricing
  • Data visualization and analysis
  • New product feedback, pricing and preferred features
  • Consumer surveys
  • Brand awareness and perceptions
  • Voice of the Customer
  • Regression analyses
    And much more.

Core Values:

  • Utilizing teamwork and collaborative efforts across our specialized staff and networks to tap into a wide pool of expertise.
  • Internally, every project is assigned to a qualified project manager to coordinate project tasks to team members and ensure quality insights in a timely manner.
  • Committed to understanding and fulfilling our customer’s needs by providing creative, reliable and personalized solutions.
  • Providing accurate information on-time while being forthcoming about uncertainties and limitations.
  • Engaged in emerging issues and adaptive to our customers’ and community’s evolving needs.
  • Stay informed on issues and acquire the latest research methods and tools available by attending educational events and industry conferences.
  • Defend, advance and advocate the outdoor recreational lifestyle and for natural resources conservation.
  • Continue to act as a thought leader for the wildlife-based conservation and outdoor recreational industries.
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