We All Quit, But It Doesn’t Have to be Today
It is fair to say that most R3 programs and research have focused on the first “R,” recruitment. Yet we know from consumer research it is much easier to retain…
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R3 and Crowding: Is it Helping or Hurting?
The project recognized there is little agreement on how R3 success is measured, and whether specific R3 efforts are contributing to participation and/or degrading the experience for existing users. The…
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Increasing Shooting Sports Participation by Introduction and Education Through Schools
This research was conducted on behalf of the Midwest Association of Fish & Wildlife Agencies. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service…
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Economic Contributions of United States Game Bird Industry (2024)
To help explain the importance of the gamebird industry, the North American Gamebird Association (NAGA) worked with experts to quantify the industry’s size and economic contributions. In 2025, a cross-section…
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Public Perception of Midwest State Fish & Wildlife Agencies
This research was conducted on behalf of the Midwest Association of Fish & Wildlife Agencies. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service…
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Why Anglers Quit and How to Retain Them
This research was conducted on behalf of the American Sportfishing Association. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…
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Honing Youth Fishing Programs to Create Avid Anglers
This research was conducted for the Outdoor Stewards of Conservation Foundation. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…
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Welcome New Shooters: Tactics to Win Participation
The face of target shooting is changing. Previous National Shooting Sports Foundation (NSSF) research (2015) showed women, Hispanics, African Americans, and Asian Americans have high rates of interest in target…
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Exploring R3 Opportunities in Midwest State Parks
It goes without saying that people interested in the outdoors tend to visit state parks. Given that the same denominator is common across hunters, anglers, and target shooters, this project…
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What Types of Target Shooting Services & Amenities Should States Offer?
This research was conducted on behalf of the Sportsmen’s Alliance Foundation. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…
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