The July-August 2013 survey is based on usable responses from anglers across the U.S. This analysis presents the highlights and compares the results to the survey from one year ago (July-August 2012).Below are brief summaries of the highlights within the survey. Extensive details are provided in the pages that follow. Please note that while a static picture of the results for a given month provides good insights, comparing results from one month to another provides a better picture of industry trends and changes. The percentages reported here reflect the percent of anglers who reported buying a product in the category or participating in the type of activity specified.
Fishing Activities
Of those that went freshwater fishing:
- 86% fished with artificial baits
- 59% fished for largemouth or spotted bass
- 65% fished from land, pier, dock or wading
- 37% fished 6 to 15 days in the last two months
Of those who went saltwater fishing:
- 72% fished with artificial baits
- 31% fished for Redfish, red drum, channel bass
- 68% fished from a powerboat
- 33% fished 3 to 5 days in the last two months
All Purchases
- 53% of those surveyed made equipment purchases in the last two months
- The most frequently purchased type of fishing equipment purchased was lures (67%)
Fishing Rods
- Top brand of rod: Shakespeare (9%)
- Most purchased from: local shops (22%)
Fishing Reels
- Top brand of reel: Shakespeare (15%)
- Most purchased from: outdoor specialty stores (27%)
Fishing Combos
- Top brand of combo: Shakespeare (53%)
- Most purchased from: mass merchants (55%)
Fishing Line
- Type most purchased: monofilament (41%)
- Top brand of line: PowerPro (14%)
- Most line purchased from: mass merchants (30%)
Lures
- Type most purchased: soft bait (56%)
- Top brand of hard bait: Rapala (24%)
- Most hard baits purchased from: outdoor specialty stores (24%)
- Top brand of soft bait: Berkley Gulp (15%)
- Most soft baits purchased from: outdoor specialty stores (25%)
Bait
- Top brand of spinner bait: Strike King (15%)
- Most spinner baits purchased from: outdoor specialty stores (25%)
- Top brand of dough baits: Berkley PowerBait (34%)
- Most dough baits purchased from: mass merchants (42%)
- Top brand of jig: Bass Pro Shops (10%)
- Most jigs purchased from: local shops (25%)
- Type live bait most purchased: live worms and nightcrawlers (57%)
- Most live bait purchased from: local shops (63%)
Terminal Tackle
- Type most purchased: hooks (79%)
- Top brand of hooks: Eagle Claw/Lazer Sharp (25%)
- Most hooks purchased from: local shops (32%)
- Top brand of sinkers: Generic (30%), Eagle Claw (14%)
- Most sinkers purchased from: local shops (41%)
- Top brand of swivels: Eagle Claw (25%)
- Most swivels purchased from: local shops (31%)
- Top brand of rigs: Generic (43%), Mustad (7%)
- Most rigs purchased from: local shops (60%)
- Top brand of bobbers: Generic (18%), Thill (12%)
- Most bobbers purchased from: mass merchants (40%)
- Top brand of leaders: Seaguar (17%)
- Most leaders purchased from: local shops (33%)
Fly Fishing
- Type most purchased: flies (63%)
- Top brand of fly rods: Hardy (17%)
- Most fly rods purchased from: local shops (24%)
- Top brand of fly reels: Orvis (34%)
- Most fly reels purchased from: outdoor specialty stores (43%)
- Top brand of fly fishing line: Orvis (34%)
- Most fly fishing lines purchased from: outdoor specialty stores (51%)
- Top type of flies purchased: dry flies and poppers (28%)
- Top brand of flies: Handmade/Custom (19%)
- Most flies purchased from: local shops (53%)
- Top brand of fly fishing leaders: Rio (34%)
- Most fly fishing leaders purchased from: local shops (50%)
- Top brand of fly tippets: Seaguar (30%)
- Most fly tippets purchased from: local shops (45%)
- Top brand for fly tying material: Wapsi (17%)
- Most fly tying material purchases from: local shops (60%)
Fishing Electronics
- Type most purchased: fish finder or sonar (96%)
- Top brand of fish finder or sonar: Lowrance (56%)
- Most fish finder or sonar purchased from: websites (25%)
Fishing Apparel
- Type most purchased: shirts, pants, shorts (69%)
- Top brand shirts, pants, jackets: Columbia (29%)
- Most shirts, pants, jackets purchased from: outdoor specialty stores (37%)
- Top brand of hat: Columbia (15%)
- Most hats purchased from: outdoor specialty stores (25%)
Other Fishing Equipment
- Type most purchased: Miscellaneous (28%), hook sharpeners, plier (20%)
- Top brand of tackle box: Plano (37%)
- Most tackle boxes purchased from: general sporting goods (40%)
- Top brand of landing net: Frabill (27%)
- Most landing nets purchased from: mass merchants (29%)
- Top brand of bait bucket or aerator: Frabill (56%)
- Most bait buckets or aerators purchased from: local shops (39%)
- Fishing hook sharpeners, removers, or pliers purchased from: outdoor specialty stores (33%)
This report is intended for media providing a link to AnglerSurvey.com. Contact Southwick Associates for link files. A detailed report providing greater fishing tackle market share data, price point information and more is available by subscription or sale from Southwick Associates, Inc. Contact donna@southwickassociates.com for more information.
– See more at: http://www.thefishingwire.com/story/301663#sthash.IW0yvZvd.dpuf