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News & Events Archives - Southwick Associates

Report on the 2019 Hunting & Shooting Market Size

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Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market. Overall, retail revenues declined 8% in 2019 across all categories, according to a new market size report, while overall units remained in line with 2018. The overall value of the market in 2019 dropped to $19.5 billion.

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24 Million People Want to Buy Their First Firearm. Who Are They?

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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, companies and the industry’s marketing programs can enhance their customer recruitment efforts. In this issue, we provide greater insights into these potential new firearm owners.

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Top Fishing, Hunting and Target Shooting Brands for 2019

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Anglers, hunters and recreational shooters continue to spend billions of dollars for equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers and 20,000 shooting sports enthusiasts in 2019 through our online outdoor consumer panels to identify the top brands in the market. The most frequently purchased brands for selected products in 2019 include:

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Covid-19: What Do the Restrictions Mean for Hunting, Target Shooting and Fishing Businesses?

The shooting sports and sportfishing industries plus conservation funding may not suffer as much as other economic sectors from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, participation and sales frequently increase. What’s happening now?

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Top Sportfishing Equipment Brands in 2019

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Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.

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Top Hunting & Shooting Equipment Brands in 2019

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Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.

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Reaching Hunters and Anglers via Outdoor Media

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Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication […]

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Who Are the 24 Million Who Want to Buy Their First Firearm?

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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.

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What Does the Covid-19 Restrictions Mean for Conservation Funding?

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Conservation stands to gain from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, license sales and Federal Aid in Sport Fish and Wildlife Restoration excise tax collections increase. What’s happening now?

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Understanding the U.S. Firearms Consumer

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Business growth depends on understanding consumers’ evolving needs and why they would choose one product over another. Not all firearms owners are the same, and each has their own motivation to own a firearm.

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