Our most recent quarter of the HunterSurvey/ShooterSurvey and AnglerSurvey asked about activities and purchases from April-June. For anglers, we explored what factors may affect fishing equipment purchases. Nearly half of…

Every quarter, Southwick Associates surveys America’s hunters and anglers about their use of outdoor media including magazines, television, websites, social media, and more; this information is conveniently packaged in a…

In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior. For anglers, we explored when brand matters and how decisions are made…