News & Events Archives - Southwick Associates

News & Events

Southwick Associates Releasing 2023 Industry Outlook

December 8, 2022

2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…

Inflation top reason for reduced shooting and fishing equipment

November 11, 2022

News & Events, Newsletters

Firearms: In October 2022, consumers reported reduced firearms demand due to inflation (28%), economic uncertainty (22%), and changes in personal income (15%). Concerns about inflation and economic uncertainty have grown…

The Final Three Types of Firearms Customers Your Business Needs to Know – Part 2

October 5, 2022

News & Events, Press Releases

From protectors to recreational shooters, make sure you’re targeting these critical customer segments. Last week, Southwick Associates released Part 1 of this series on better understanding customer segments in the…

Types of Firearms Customers Your Business Needs to Know – Part 1

September 27, 2022

News & Events, Press Releases

Maximize your sales potential by knowing how to sell to these professionally researched customers. What motivates Americans to buy firearms? According to new research from Southwick Associates, there is no…

New Market Size Reports Released by Southwick Associates

June 9, 2022

News & Events, Press Releases

New Reports Detail the Dollars and Units for Many Hunting, Recreational Shooting & Fishing Products FERNANDINA BEACH, FL – 2021 continued to challenge outdoor businesses with various demand and supply-side…

Understand Q1 Hunter, Angler, and Recreational Shooter Purchasing

June 7, 2022

Newsletters

In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior. For anglers, we explored when brand matters and how decisions are made…

Get the Inside Scoop on Outdoor Information and Entertainment

June 7, 2022

Newsletters

Every quarter, Southwick Associates surveys America’s hunters and anglers about where they go for their outdoor information and entertainment. The results are used by companies to plan marketing and communication…

2021 Hunting and Fishing Participation

June 7, 2022

Newsletters

In 2020, outdoor recreation saw a big surge. Fishing license sales grew by 13% overall compared to 2019 and hunting participation was up 5%. Check out the license sales dashboard,…

Most Frequently Purchased Fishing Tackle Brands in 2021

March 16, 2022

News & Events, Press Releases

FERNANDINA BEACH, FL. —Fishing tackle sales were strong in 2021. However, there were some shifts in the top brands consumers reported purchasing. Though the primary reasons are unclear, supply chain constraints…

Most Frequently Purchased Hunting and Shooting Equipment Brands in 2021

March 16, 2022

News & Events, Press Releases

FERNANDINA BEACH, FL. — As Americans continued to enjoy the outdoors in 2021, purchases of hunting and shooting equipment remained strong as well. Southwick Associates completed more than 11,000 hunter and recreational…