Public lands and waters provide numerous fish and wildlife-related recreational opportunities providing jobs and income for rural communities for years with minimal investment compared to other industries. Southwick Associates recently […]
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We all know recreational fishing has a significant economic impact on communities throughout the U.S. – but what does that really mean? A new report provides one-page infographics illustrating the […]
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The Farm Bill pays landowners to voluntary open their lands for public recreation. As shown in this recent work conducted by Southwick Associates for the Association of Fish and Wildlife […]
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Curious about bowhunters? Read here for a few insights into their practice habits and decision-making when it comes to how far they will take a shot. Bowhunting remains immensely popular. […]
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FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 18,000 hunters and recreational […]
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FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on fishing equipment, but which brands are they buying? Southwick Associates surveyed more than 9,000 anglers in 2018 through their online AnglerSurvey.com […]
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FERNANDINA BEACH, Fla. — With rapidly-changing competition and uncertain market conditions, it’s no longer good enough for companies to simply “go with their gut” when making business decisions. Southwick Associates […]
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Growing your business depends in part on knowing who is more likely to buy your products and why. To help shooting sports companies better understand their consumers, Southwick Associates has a […]
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In the third quarter (July-September, 2018), according to Southwick Associates’ Media Monitor (SAMM), magazines edged-out internet and social media as the top source of information and media entertainment for hunters […]
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Increasing competitive threats, non-traditional consumers, and technology are constantly impacting the way companies do business. It’s no longer good enough for owners and managers to “go with their gut” or […]
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