Press Releases

Report on the 2019 Hunting & Shooting Market Size

Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market. Overall, retail revenues declined 8% in 2019 across all categories, according to a new market size report, while overall units remained in line with 2018. The overall value of the market in 2019 dropped to $19.5 billion.

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Top Hunting & Shooting Equipment Brands in 2019

Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.

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Who Are the 24 Million Who Want to Buy Their First Firearm?

In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.

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