Market conditions that drove 2020’s record sales still exist Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate’s ongoing shooting sports consumer market research,
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Help Define Hunter Education and Recruitment Programs FERNANDINA BEACH, FL. – Recruiting and teaching future generations of hunters and target shooters requires understanding the best ways to find and support
Read more →FERNANDINA BEACH, Fla. — Record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, contributing to an increase in purchases of fishing equipment. Southwick Associates has identified the
Read more →FERNANDINA BEACH, Fla. — As record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, purchases of hunting and shooting equipment soared as well. Southwick Associates completed 15,000
Read more →Southwick Associates is pleased to announce Dr. Lou Cornicelli has joined Southwick Associates as a Senior Analyst. With 28 years of experience working for state fish and wildlife agencies, Lou provides Southwick Associates with increased ability help its conservation and outdoor clients find answers and solutions to challenging issues.
Read more →Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market. Overall, retail revenues declined 8% in 2019 across all categories, according to a new market size report, while overall units remained in line with 2018. The overall value of the market in 2019 dropped to $19.5 billion.
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Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.
Read more →Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.
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Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication
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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.
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