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Press Releases Archives - Southwick Associates

Top Sportfishing Equipment Brands in 2019

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Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.

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Top Hunting & Shooting Equipment Brands in 2019

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Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.

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Reaching Hunters and Anglers via Outdoor Media

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Every quarter, Southwick Associates checks where America’s anglers and hunters go for their outdoor information and entertainment. The results are used by companies to help plan their marketing and communication […]

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Who Are the 24 Million Who Want to Buy Their First Firearm?

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In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.

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What Does the Covid-19 Restrictions Mean for Conservation Funding?

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Conservation stands to gain from the Covid-19 restrictions now in place across the nation. As seen in past times of uncertainty, license sales and Federal Aid in Sport Fish and Wildlife Restoration excise tax collections increase. What’s happening now?

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Study on Indoor Range Use Reveals New Insights into Target Shooter Habits and Preferences

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FERNANDINA BEACH, FL. —Indoor ranges are a critical part of the shooting sports industry, providing shooting opportunities for more than 15 million shooting sports participants annually. However, little has been […]

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Sportfishing Equipment Market Sees Growth in 2018

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New Market Size Report Available from Southwick Associates Consumer spending in the sportfishing tackle market grew 12% in 2018, nearing $6 billion, according to a new market size report now […]

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Hunting and Shooting Sports Market Actually Grew in 2018

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New Southwick Associates Report Now Available FERNANDINA BEACH, FL. —Spending in the overall hunting and shooting sports market grew 11% in 2018, according to a new market size report now […]

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Understanding the Spending Habits of Ammunition Buyers

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FERNANDINA BEACH, FL. —Based on public reports filed by manufacturers, demand for ammunition has been in decline. Several possibilities have been cited as driving this trend, including a firearm-friendly White […]

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Top Hunting & Shooting Equipment Brands for 2018

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FERNANDINA BEACH, FL. Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 18,000 hunters and recreational […]

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