Southwick Associates is pleased to announce Dr. Lou Cornicelli has joined Southwick Associates as a Senior Analyst. With 28 years of experience working for state fish and wildlife agencies, Lou provides Southwick Associates with increased ability help its conservation and outdoor clients find answers and solutions to challenging issues.
Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market. Overall, retail revenues declined 8% in 2019 across all categories, according to a new market size report, while overall units remained in line with 2018. The overall value of the market in 2019 dropped to $19.5 billion.
Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.
Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.
In our Fall 2019 newsletter, we introduced a new study completed by Southwick Associates for the National Shooting Sports Foundation that describes the eight segments that comprise the 24 million Americans interested in buying their first firearm. With these results, states and NGOs can enhance their R3 efforts. In this issue, we provide greater insights into these potential new excise tax-paying customers.