Press Releases Archives - Southwick Associates

Press Releases

Southwick Associates Releasing 2023 Industry Outlook

December 8, 2022

2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…

The Final Three Types of Firearms Customers Your Business Needs to Know – Part 2

October 5, 2022

News & Events, Press Releases

From protectors to recreational shooters, make sure you’re targeting these critical customer segments. Last week, Southwick Associates released Part 1 of this series on better understanding customer segments in the…

Types of Firearms Customers Your Business Needs to Know – Part 1

September 27, 2022

News & Events, Press Releases

Maximize your sales potential by knowing how to sell to these professionally researched customers. What motivates Americans to buy firearms? According to new research from Southwick Associates, there is no…

New Market Size Reports Released by Southwick Associates

June 9, 2022

News & Events, Press Releases

New Reports Detail the Dollars and Units for Many Hunting, Recreational Shooting & Fishing Products FERNANDINA BEACH, FL – 2021 continued to challenge outdoor businesses with various demand and supply-side…

Most Frequently Purchased Fishing Tackle Brands in 2021

March 16, 2022

News & Events, Press Releases

FERNANDINA BEACH, FL. —Fishing tackle sales were strong in 2021. However, there were some shifts in the top brands consumers reported purchasing. Though the primary reasons are unclear, supply chain constraints…

Most Frequently Purchased Hunting and Shooting Equipment Brands in 2021

March 16, 2022

News & Events, Press Releases

FERNANDINA BEACH, FL. — As Americans continued to enjoy the outdoors in 2021, purchases of hunting and shooting equipment remained strong as well. Southwick Associates completed more than 11,000 hunter and recreational…

Ammunition Demand Will Not Subside Soon

May 26, 2021

Press Releases

Market conditions that drove 2020’s record sales still exist Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate’s ongoing shooting sports consumer market research,…

Volunteers Needed for Online Discussions

March 11, 2021

Press Releases

Help Define Hunter Education and Recruitment Programs FERNANDINA BEACH, FL. – Recruiting and teaching future generations of hunters and target shooters requires understanding the best ways to find and support…

Top Sportfishing Equipment Brands in 2020

March 9, 2021

Press Releases

FERNANDINA BEACH, Fla. — Record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, contributing to an increase in purchases of fishing equipment. Southwick Associates has identified the…

Top Hunting and Shooting Equipment Brands in 2020

March 3, 2021

Press Releases

FERNANDINA BEACH, Fla. — As record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, purchases of hunting and shooting equipment soared as well. Southwick Associates completed 15,000…