FERNANDINA BEACH, Fla. — 2023 hunting and shooting equipment sales softened, but still remained well above pre-pandemic levels.  Retail shelves entered 2023 with inventories that had been lacking over the…

FERNANDINA BEACH, FL – Southwick Associates is happy to welcome our newest Senior Research Analyst, Dr. Rene X. Valdez. He brings a rich background in human dimensions, wildlife, fisheries, and…

New Report Details the Dollar and Unit Sales Estimates for Many Hunting and Shooting Products FERNANDINA BEACH, Fla. – The industry has been challenged with numerous demand and supply-side issues…

FERNANDINA BEACH, Fla. — Hunting and shooting equipment sales were steady in 2022, allowing retailers the opportunity to continue replenishing store shelves hit during the pandemic surge.  With more products…

2023 Firearm and Accessories Sales Expected Near 2017 Levels FERNANDINA BEACH, FL. —Given the many factors that encourage and inhibit growth, Southwick Associates expects 2023’s sales to near 2017 levels. Several…

From protectors to recreational shooters, make sure you’re targeting these critical customer segments. Last week, Southwick Associates released Part 1 of this series on better understanding customer segments in the…

Maximize your sales potential by knowing how to sell to these professionally researched customers. What motivates Americans to buy firearms? According to new research from Southwick Associates, there is no…

New Reports Detail the Dollars and Units for Many Hunting, Recreational Shooting & Fishing Products FERNANDINA BEACH, FL – 2021 continued to challenge outdoor businesses with various demand and supply-side…

FERNANDINA BEACH, FL. —Fishing tackle sales were strong in 2021. However, there were some shifts in the top brands consumers reported purchasing. Though the primary reasons are unclear, supply chain constraints…