States’ license data, tracked through the license sales dashboard, shows hunting and fishing license sales only achieved a net 1% increase from 2016 through 2021. License sales fell for all…

For years, marketers and R3 practitioners referred to the five “stages” or “phases” that hunters evolve through in their lifetimes in the activity. However, these phases are based on a…

Over the years, the Wildlife and Sport Fish Restoration (WSFR) Program has invested millions of dollars in wildlife conservation. This investment has created recreational hunting, shooting, and angling opportunities, which…