Industry Archives - Southwick Associates

Industry

Boosting Local Support for New and Expanded Shooting Ranges

March 23, 2026

This research was sponsored by the Sportsman’s Alliance Foundation. Funding was provided by the Multistate Conservation Grant (MSCG) Program F25AP00131, supported by the Wildlife and Sport Fish Restoration Program, and…

The Economic and Environmental Benefits of Proactive Conservation Versus a Regulatory Approach

January 23, 2026

Economic, Industry, Reports, State Agency/NGO/R3

More than 1,600 species of animals and plants are currently listed under the Endangered Species Act (ESA) by the U.S. Fish and Wildlife Service. Another 12,000 species have been identified…

We All Quit, But It Doesn’t Have to be Today

January 23, 2026

Industry, Reports, State Agency/NGO/R3

It is fair to say that most R3 programs and research have focused on the first “R,” recruitment. Yet we know from consumer research it is much easier to retain…

Increasing Shooting Sports Participation by Introduction and Education Through Schools

August 7, 2025

Industry, Reports, State Agency/NGO/R3

This research was conducted on behalf of the Midwest Association of Fish & Wildlife Agencies. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service…

Why Anglers Quit and How to Retain Them

March 26, 2025

Industry, Reports, State Agency/NGO/R3

This research was conducted on behalf of the American Sportfishing Association. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…

Honing Youth Fishing Programs to Create Avid Anglers

March 26, 2025

Industry, Reports, State Agency/NGO/R3

This research was conducted for the Outdoor Stewards of Conservation Foundation. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…

Welcome New Shooters: Tactics to Win Participation

March 26, 2025

Industry, Reports, State Agency/NGO/R3

The face of target shooting is changing. Previous National Shooting Sports Foundation (NSSF) research (2015) showed women, Hispanics, African Americans, and Asian Americans have high rates of interest in target…

What Types of Target Shooting Services & Amenities Should States Offer?

March 26, 2025

Industry, Reports, State Agency/NGO/R3

This research was conducted on behalf of the Sportsmen’s Alliance Foundation. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…

Harnessing the Growth in 35–44-Year-Old Fishing and Hunting Participation

August 27, 2024

Industry, Reports, State Agency/NGO/R3

States’ license data, tracked through the license sales dashboard, shows hunting and fishing license sales only achieved a net 1% increase from 2016 through 2021. License sales fell for all…

Public Motivations in Hunting and Target Shooting in the United States

June 17, 2024

Industry, Reports, State Agency/NGO/R3

For years, marketers and R3 practitioners referred to the five “stages” or “phases” that hunters evolve through in their lifetimes in the activity. However, these phases are based on a…