hunter-with-tagline helps the hunting & shooting sports industries and natural resource management agencies track consumer participation and expenditure trends. Using email and the web, this service surveys a panel of hunting and shooting enthusiasts across the U.S. at the end of each quarter. Each survey will ask the participant if they:

  • Hunted or went shooting in the previous months
  • How many days they went hunting or shooting
  • Which species they sought when they hunted in the previous months
  • Which types of hunting or shooting activities they undertook in the previous months
  • Which hunting and shooting products they purchased in the past quarter, with sub-questions including: Brand purchased, Amount spent, Where the purchase was made (mass merchandiser, specialty store, independent, online, etc.), Details about the product (gauge size, etc.)

Hunting & Shooting Participation & Equipment Purchases Annual Report

Single year-end topline HunterSurvey report.  Includes participation, and equipment purchases including brand purchased, price paid, and type of store for a wide range of products.  Year-end and prior year information are presented for comparison.

Hunter Survey Sample

Regular Price: $2,600.

Hunting & Shooting Participation & Equipment Purchases Report Results; Subscription (4 Reports)

Topline report tracking participation, and equipment purchases, including brand purchased, price paid, and type of store for a wide range of products.  Report is compiled from information collected quarterly from the Southwick Associates proprietary hunting consumer panels.  Subscription includes four quarterly reports and the annual year end report.

Regular Price: $4,700. NSSF Member Price: $3,995.

Reports by Activity

Topline report detailing participation and equipment purchase information for a specific activity of consumer.  Reports available for the following activity:

Regular Price: $2,400.

Custom Reports/Special Topic Questions

Custom crosstabs and reports not available through the syndicated reports can be developed from the vast database of information collected through the Southwick Associates sportsmen panels.  In addition, Southwick Associates allows space in each survey for inclusion of custom proprietary questions, available on a first-come basis.

Quoted separately.

Select Category Reports

Annual topline report for a single product category in our HunterSurvey report.  Includes overall participation information, and equipment purchase information for all products within a category.

Regular Price: $1,700.

  • Firearms – rifles, handguns, muzzleloaders, air rifles/air guns, shotguns
  • Ammunition – rifle, handgun, shotgun, air rifle/air gun pellets
  • Archery/Bowhunting – quivers, peep sites, strings & accessories, nocks, stabilizers, sights, broadheads, bow stands, bows, bow cases, silencers, rests, targets, arm guards, arrows, fletching, crossbows, releases & tabs
  • Black Powder – solvent, patches, powder measure, flints, propellant/powder, primers, speed loader, cleaning supplies, bullets, balls and/or shot, breech¬† plug or nipple
  • Handloading/Reloading – press, reloading tools, dies, reloading component (brass, shell cases, bullets, primers, powder, shotshell hulls or wads, shot), bullet mold
  • Optics – laser rangefinders (handheld), lens covers, binoculars, red dot/tactical magnifier, spotting scopes, reflex/red dot sights, boresighter, laser sights, scopes, night vision/thermal imaging, scope/accessory mounts (rings and bases)
  • Hunting Apparel – boots, backpack/waist pack/duffle, undergarments or thermal underwear, pants/bibs/overalls, headgear, waders, hunting socks, jackets/coats, vests, gloves, coveralls, shirts
  • Hunting Gear & Supplies – lighting, treestands/ladders/towers, blinds, food plot seed, game cooolers (specialized for meat/game), GPS device, trail cameras/game cameras, game feed, game calls, game feeder, game cleaning supplies, odor eliminator, decoys, lure scent, two-way radio, hunting knives/multitools, covers scent
  • Shooting Gear & Supplies – benches & rests, ear protection, clays/clay pigeons, targets, shooting glasses, holsters/ammo belts, traps/target throwing
  • Firearm Storage & Cleaning – gun safes, gun case or sleeve, gun cleaning
  • Firearm Parts/Accessories – trigger assemblies/trigger guards, barrels, recoil reduction, bolts/carriers/bolt parts, grips (pistol and forward) & buttstocks, slings, bipod, lower/upper receiver, choke tubes, magazines, muzzle devices (suppressors), caliber conversion kits, handguard