Every quarter, Southwick Associates surveys America’s hunters and anglers about where they go for their outdoor information and entertainment. The results are used by companies to plan marketing and communication strategies. In the most recent quarter, internet and social media remained the top choice for most participants. However, magazines are more preferred by hunters than anglers.
A detailed report showing media use by type of outdoor activity, for consumers of specific products, and for more specific communication channels is available for sale. You can view a sample of this report on our website. If you’re interested in purchasing or pricing, please contact Nancy Bacon at Nancy@SouthwickAssociates.com