In the most recent quarter of our HunterSurvey/ShooterSurvey and AnglerSurvey, we dove into some factors influencing purchasing behavior. For anglers, we explored when brand matters and how decisions are made…

Every quarter, Southwick Associates surveys America’s hunters and anglers about where they go for their outdoor information and entertainment. The results are used by companies to plan marketing and communication…

In 2020, outdoor recreation saw a big surge. Fishing license sales grew by 13% overall compared to 2019 and hunting participation was up 5%. Check out the license sales dashboard,…

The hunting and fishing license dashboard is in its fourth year and growing, with over 30 state agencies now on-board. Conceived and designed by state agencies, the license dashboard tracks participation trends and helps evaluate R3 needs. Click here to see the…

Six years ago, only 22.5% of all taxable firearm and ammunition sales were for hunting-related purposes. The rest went for target shooting, work-related purchases, collectors and self- and home-protection purposes.…

As a proud member and supporter of the NSSF, Southwick Associates will be attending our 20th SHOT Show this January. If your business needs market or consumer insights to improve its sales…

In the last two years, fishing and hunting participation has significantly shifted. As new customers enter and existing customers change their lifestyles, their product preferences and price tolerances change. Businesses need to constantly evaluate their products and pricing, and…

We all know fishing participation skyrocketed in 2020. But what has happened so far in 2021? According to state fishing license data monitored by Southwick Associates and available from the…

One-third of hunter education graduates will not buy a license within seven years of graduating, though only five percent did not intend to hunt prior to taking the course. While significant effort has been made…

2020’s uncertainties boosted ammunition demand to record levels. Going forward, the question within the trade is “how long is current demand sustainable?”.  To help provide insights, Southwick Associates polled the…