FERNANDINA BEACH, Fla. — To remain truly competitive, smart businesses need accurate market and customer information. To gain this critical knowledge, more outdoor companies turn to Southwick Associates, the outdoor industry’s leading provider of hunting and shooting market statistics and customer insights. For the first time, Southwick Associates and the National Shooting Sports Foundation (NSSF) will be offering exhibitor seminars that focus on market research and how it benefits small and medium-sized manufacturers.
These identical seminars, titled “Market Research 101 for Manufacturers,” explain how small to mid-sized companies in the shooting sports industry can grow by using reliable information to identify and embrace changes in customer preferences and to reduce risk by making information-based business decisions. The seminars will explain the latest market information and resources available, and will help companies understand how to obtain and effectively interpret these valuable resources without having to increase staff. Lessons will include simple methods for collecting tactical feedback from customers and how to employ these new insights.
The first seminar will be held on Monday, January 19th from 4:00 to 5:30pm at the Venetian Hotel, immediately followed by a reception for participants to meet and share ideas. The seminar will be repeated on Thursday, January 22nd from 3:30 to 4:30pm. To sign up for either seminar, register here. Location and other details will be provided during the registration process.
For further information from Southwick about this seminar or to address your custom research needs, contact Nancy Bacon at Nancy@southwickassociates.com or for details about the HunterSurvey, ShooterSurvey, or the Southwick Media Monitor contact
Donna Leonard at Donna@southwickassociates.com.
About Southwick Associates: Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Founded in 1989, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels. Visit www.southwickassociates.com for more information.
About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey or on Twitter at https://twitter.com/#!/AnglerSurvey and https://twitter.com/#!/HunterSurvey.