Fish and Wildlife Economics and Statistics

Southwick Associates Providing Free Information to Media Partners


Release date:  February 18, 2013

Southwick Associates Providing Free Information to Media Partners

Southwick Associates is providing its outdoor media partners with no-cost information on fishing, hunting and shooting participation and trends. Every two months, media firms who link their websites or social media to Southwick Associates’ online surveys, or mention these surveys in print or broadcast media, receive details regarding recent national and regional trends in outdoor participation, purchases, media usage and more.

These reports are designed to help media companies understand the latest trends, obtain material for articles and programs, plus identify advertising opportunities.  To produce thorough market information, the surveys need to constantly draw in more sportsmen and women to participate. When the media sites link their public websites to the survey websites, we reciprocate with up-to-date information to help them in their business.

There is no cost for media professionals to partner with Southwick Associates. Southwick Associates provides links to the , or  to partnering media companies. Once the sites are linked, every two months Southwick Associates will provide its Media Partner Report free of charge.

The Media Partner Report presents summarized results of its, and market research services. These surveys, conducted multiple times each year, are used to help outdoor advocates protect and enhance hunting, shooting and fishing in the U.S. while private firms use the results to better serve sportsmen and women. Each year, thousands of dollars in outdoor gift certificates are awarded to hunters, anglers and shooters who participate in each survey, while their contact information remains fully confidential. Results are weighted each month to reduce biases common to all surveys.

To learn more about how your agency can benefit from Southwick Associate’s available data or to request a sample report, contact Donna Leonard at

About Southwick Associates: For more than twenty years, Southwick Associates has provided economic and market information to state fish and wildlife agencies and the outdoor industries. We quantify the jobs, tax revenues and other economic impacts generated by hunting, shooting and fishing to help protect and enhance these valuable outdoor opportunities, plus we help companies understand participation trends and purchasing preferences to them better serve outdoor consumers. Southwick Associates also conducts custom research to help sportsmen’s and conservation organizations defend traditional outdoor pastimes.

About, and Launched in 2006,, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and or on Twitter at!/AnglerSurvey and!/HunterSurvey.