Fernandina Beach, FL. -Southwick Associates’ has announced the 2016 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2016 by AnglerSurvey.com panels.
In 2016, the most frequently purchased tackle brands included:
- Top combo brand: Shakespeare
- Top spinner bait: Strike King
- Top swivel brand: Eagle Claw
- Top leader brand: Seaguar
- Top fly reel brand: Orvis
- Top fly tying material brand: Hareline Dubbin
- Top fish finder brand: Humminbird
- Top clothing brand: Columbia
- Top rain gear brand: Frogg Toggs
- Top fishing net brand: Frabill
- Top knives brand: Rapala
The list above is only a fraction of all fishing products tracked in the Southwick Associates bi-monthly consumer panel surveys. Aside from brand purchased, information also includes the percentage of product purchases across different retail channels, total spending and average price paid by product, and demographics for anglers buying specific products. In addition, Southwick Associates tracks angler participation information including total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they go.
Topline participation and equipment purchase information from the AnglerSurvey.com consumer panel surveys is available in the Fishing Participation and Equipment Purchases Report. The report can be purchased as a subscription to the six bi-monthly reports, or as a single annual year-end report. Companies can gain a better understanding of where they trail or lead the competition through custom analysis of the database of information collected through the years. To purchase a report or learn more about the insights available, email info@southwickassociates.com.
AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at https://facebook.com/huntersurvey and https://facebook.com/anglersurvey.
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.