Fish and Wildlife Economics and Statistics

Top Fishing Equipment Brands for 2015

FERNANDINA BEACH, FL.  – Southwick Associates’ has announced 2015 top brands for many angling product categories. This list has been compiled from the internet-based surveys completed in 2015 by panelists.

In 2015, sportfishing’s most frequently purchased brands included:

  • Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
  • Top reel brand: Shimano
  • Top combo brand: Shakespeare
  • Top fishing line brand:  PowerPro
  • Top hard bait brand: Rapala
  • Top spinner bait brand: Strike King
  • Top jig brand: Strike King
  • Top sinker brand:  Lindys
  • Top swivel brand:  Eagle Claw
  • Top leader brand: Sufix
  • Top fly line brand: Rio
  • Top fly leader brand: Rio
  • Top tippets brand:  Rio
  • Top wader brand:  Simms
  • Top clothing brand:  Columbia
  • Top raingear brand:  Frogg Toggs
  • Top landing net brand: Frabill
  • Top bait bucket/aerator brand:  Frabill
  • Top fishing knife brand: Rapala
  • Top fish scale brand:  Berkley
  • Top trolling motor brand:  Minn Kota

The list above is only a fraction of all fishing categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly Angler Participation and Equipment Purchases Reports. Reports are also available for specific product categories. Greater insights are possible through custom reports that help companies learn where they lead or trail the competition. Custom, confidential research is also available to help identify products most desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact Nancy Bacon at

Information for many other product categories is available from Southwick Associates.   Additional details available include total consumer spending by category, type of retailer, average retail prices, customer demographics, and more. We also help companies design products preferred by customers (versus in-house engineers), identify better price points, learn where the competition is doing better, and other custom research insights., and  Launched in 2006,, and help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at  and

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.  Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.