FERNANDINA BEACH, FL. – Southwick Associates has announced 2015 top brands for many hunting and shooting product categories. This list has been compiled from the internet-based surveys completed in 2015 HunterSurvey.com and ShooterSurvey.com panels.
In 2015, most frequently purchased brands included:
- Top rifle ammunition brand: Federal
- Top handgun ammunition brand: Winchester
- Top scopes: Leupold
- Top binoculars brand: Bushnell
- Top game feeder brand: Moultrie
- Top trail camera brand: Moultrie
- Top tree stand brand: Big Game
- Top muzzleloader: CVA
- Top crossbow: Barnett
- Top shotgun ammunition brand: Winchester
- Top blackpowder brand: Pyrodex
- Top arrow brand: Easton
- Top broadhead brand: Muzzy
- Top bow case brand: Plano
- Top archery sight brand: Truglo
- Top game call brand: Primos
- Top reloading bullet brand: Hornady
- Top reloading primer brand: CCI
- Top reloading powder brand: Hodgdon
- Top GPS device brand: Garmin
- Top knife brand: Buck
- Top holster/ammo belt brand: Blackhawk
- Top choke tube brand: Carlson
The list above is only a fraction of all hunting and shooting categories tracked by Southwick Associates. Along with many other product categories, Southwick Associates also tracks the percentage of sales occurring across different retail channels, total spending per category, average prices, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent hunting and shooting, type of hunting, preferred species and where they go.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly Hunting and Shooting Participation and Equipment Purchases Reports. Reports are also available for specific product categories. Greater insights are possible through custom reports that help companies learn where they lead or trail the competition. Custom, confidential research is also available to help identify products most desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact Nancy Bacon at Nancy@SouthwickAssociates.com
Information for many other product categories is available from Southwick Associates. Additional details available include total consumer spending by category, breakouts for caliber and gauge, type of retailer, average retail prices, customer demographics, and more. We also help companies design products preferred by customers (versus in-house engineers), identify better price points, learn where the competition is doing better, and other custom research insights.
AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com : Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey.
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.