Fish and Wildlife Economics and Statistics

Top Hunting & Shooting Equipment Brands in 2019


For Immediate Release:  March 26, 2020


Top Hunting & Shooting Equipment Brands in 2019


FERNANDINA BEACH, Fla. — Hunters and recreational shooters continue to spend millions of dollars on outdoor equipment each year, but what are the brands they are purchasing the most?  Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2019 through their online HunterSurvey and ShooterSurvey consumer panels to identify the top brands in the market.


A sampling of some of the most frequently purchased brands in 2019 include:

  • Shotguns – Mossberg & Remington
  • Rifle Ammunition – Federal
  • Handgun Ammunition – CCI
  • Broadheads – Muzzy
  • Bows – Bear
  • Propellant/black powder – Pyrodex
  • Bullets, balls, and/or shot – Hornady
  • Reloading dies – Lee Precision
  • Reloading powder – Hodgdon
  • Reflex/Red dot sights – Sig Sauer
  • Scopes – Vortex
  • Scope/accessory mounts – Leupold
  • Tree stands/ladders/towers – Big Game
  • Trail Cameras – Wildgame Innovations
  • Cover Scent – Dead Down Wind
  • Benches & rests – Caldwell
  • Holsters/ammo belts – Alien
  • Trigger assemblies/trigger guards – Timney
  • Bipods – Harris


Topline results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report.  This in-depth resource tracks hunting & shooting participation and equipment purchases for more than 100 products.  Equipment purchase information includes the percentage of sales across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products.  Additional participation information tracked includes total days spent per activity, type of hunting/shooting activity, preferred species, and where they hunt.  Separate reports are also available focusing on the participation and equipment purchases of Deer Hunters, Turkey Hunters, and Waterfowl Hunters.


Southwick Associates also develops custom research to assist companies with their business decisions including market assessments, product development, customer segmentation, brand health, pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at


Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing and other outdoor recreation markets.  For 30 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.