FERNANDINA BEACH, FL. -Fewer mysteries are greater than anglers and hunters’ media habits and preferences. Since 2010, Southwick Associates’ Media Monitor (SAMM) has provided outdoor media insights to subscribers. In the latest issue, SAMM now includes greater insight into social media influencers of the sportsmen and women community.
According to SAMM, in the second-quarter of 2018, magazines took the lead again as the top outdoor media source for hunters and shooters, while internet/social media and magazines tied for the top spot among anglers. Television, state regulation guides, podcasts and other sources are also ranked. YouTube and Facebook continue as the top social media platforms accessed by hunters, shooters, and anglers for outdoor information and entertainment. On Facebook, the top 15 influencers include Jim Shockey among hunters and shooters, and Kevin VanDam as the most popular among freshwater anglers. Influencers on YouTube, Instagram, and Twitter are also tracked.
SAMM is a quarterly survey that tracks hunters, shooters, and anglers’ use of outdoor media including television, magazines, websites, social media and more. The service also ranks the top individual outdoor TV programs, websites, magazine titles and more. Beginning in 2018, SAMM now tracks podcasts, and top influencers within key social media platforms: Facebook, Instagram, YouTube, and Twitter. Each SAMM also includes a “Digging Deeper” feature that provides detailed insights into outdoor media consumption and habits, which for example, reveals how most podcasts are consumed and the top reasons for using YouTube.
“Consumers are bombarded daily with messages from an increasing number of media types, making the right media mix and media choices critical for companies to break through the noise. The Southwick Associates Media Monitor is the go-to source of information to help businesses and organizations understand the best way to reach their hunting, shooting, and sportfishing customers,” said Nancy Bacon, Vice President of Southwick Associates.
The SAMM report is available as a subscription to the four quarterly reports, or a single quarter report may be purchased. For more information on the Southwick Associates Media Monitor, custom insights, or to purchase a report, contact Nancy Bacon ( Nancy@SouthwickAssociates.com ).
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels. Visit www.southwickassociates.com for more information.