Fish and Wildlife Economics and Statistics

Top Sportfishing Equipment Brands in 2019


For Immediate Release:  March 26, 2020


Top Sportfishing Equipment Brands in 2019


FERNANDINA BEACH, Fla. — Anglers continue to spend millions of dollars on fishing equipment each year, but what are the brands they are purchasing the most?  Southwick Associates surveyed more than 9,000 anglers in 2019 through their online AnglerSurvey consumer panel to identify the top brands in the market.


A sampling of some of the most frequently purchased brands in 2019 include:

  • Fishing Rods – Shakespeare
  • Fishing Reels – Daiwa
  • Fishing Line – Berkley Trilene
  • Hard Bait – Rapala
  • Soft Bait – Zoom
  • Hooks – Eagle Claw
  • Swivels – Eagle Claw
  • Fishing Hats or Headgear – Under Armour
  • Raingear – Frogg Toggs
  • Clothing (shirts, pants, shorts, jackets, etc.) – Columbia
  • Tackle Box – Plano
  • Bait Bucket, Aerator – Marine Metal (Big Bubbles, Cool Bubbles)
  • Cast Net – Fitec SuperSpreader
  • Scale, grip, measuring device – Berkley
  • Trolling Motor – Minn Kota


Topline results of the Southwick Associates consumer tracking study are available in the Fishing Participation and Equipment Purchases Report.  This in-depth resource tracks fishing participation and equipment purchases for a broad range of products.  Equipment purchase information includes the percentage of sales across different retail channels, brand purchased, price paid, and demographics for anglers buying specific products.  Additional participation information tracked includes total days spent per activity, type of fishing, and targeted species.  A separate report is also available focusing specifically on Bass Anglers participation and purchases.


Southwick Associates also develops custom research to assist companies with their business decisions including market assessments, product development, customer segmentation, brand health, pricing, and more. To purchase a report or discuss custom research, contact Nancy Bacon at


Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing and other outdoor recreation markets.  For 30 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.