October 10, 2013 – Southwick Associates – Visit The Online Fisherman to view an article detailing Southwick Associates’ background, experience, and expertise.
June 30, 2013 – Southwick Hunting Market Report Reveals Never Before Seen Data -There were as many as 14.3 million active hunters in 2012 who spent $7.8 billion on their sport, but how that money was divided among specific product categories has never clearly been available. That is until now! Southwick Associates, the outdoor industry’s leading research and survey firm, is currently offering the 2012 Size of Hunting Market Report. The first-of-its-kind report is available to businesses, agencies, organizations and the media and is the most accurate and complete study of the actual amount of hunting-related expenditures available. It offers information critical for any business or group focused on providing products and services to this market.
June 20, 2013 – Southwick Associates, June 2013 Newsletter -The money invested in supporting natural resource conservation, specifically for those programs designed to manage wildlife and fish populations along with their habitat, provide much more than mere recreational benefits for those who hunt, fish or watch wildlife. These investments actually serve as a powerful driver of economic benefits that generate a positive ripple effect throughout the American economy. The report, “The Conservation Economy in America: Direct Investments and Economic Contributions,” written and researched by Southwick Associates for The National Fish and Wildlife Foundation sheds light on the true nature and impact of these investments.
March 19, 2013 – Southwick Associates, March 2013 Newsletter – Welcome to the Southwick Associates newsletter focusing on the economics, business and statistics of fish, wildlife, and their associated outdoor recreations.
February 12, 2013 – Fly fishing by the numbers – Rob Southwick is a friend of mine. We go back so far that each of us remembers when the other had hair. He’s also a really smart guy. So I was happy to see him when I was in Reno recently for the International Fly Tackle Dealers meeting. A long time ago, I figured out that I learned something important pretty much every time I talked with Rob. So I paid particular attention when he presented the results of a survey of fishing retailers done by his outfit, Southwick Associates, Inc. And this time proved to be no exception. Here are a few of the high points:
January 29,2013 – Mule Deer Foundation Invests to Benefit California’s Mule Deer, Sage Grouse and Other Wildlife – The Mule Deer Foundation donated 11,600 pounds of Sage Brush seed valued at $253,000 to reseed important California wildlife habitat destroyed by fire.