December 5, 2012 – “Made in U.S.A.” Makes a Difference to Sportsmen, but Price Still a Big Factor – When HunterSurvey.com and AnglerSurvey.com sought to determine how much weight the “Made in U.S.A.” tag carried with sportsmen when making purchases of outdoor equipment, they found most respondents agreed that U.S.-made products were of better quality and it was important to buy them. They also discovered there is only but so much most hunters and anglers are willing to pay for that label.

Oct 22 2012 – Shooting Ranges and Sporting Clays Clubs Increases Over Previous Year – A recent survey of more than 5,000 shooting enthusiasts conducted on ShooterSurvey.com discovered approximately one third 32 percent of active shooters respondents claim membership at a shooting range or sporting clays club, a six percent increase over the previous year’s survey results. While the growth is encouraging, the news many clubs might want to focus on are the reasons why 68 percent of surveyed shooters say they still aren’t members. Top reasons for..

September 5, 2012 – Help Stop the Loss of Land and Water for Hunting and Fishing; Surveys Provide Fast, Simple Way for Sportsmen to be Heard – Last year nearly 23 percent of hunters lost access to land they had previously hunted, while just over 20 percent of anglers had to change or cancel plans to fish because certain waters or access points were no longer open to them. One reason for this lost access is due to development. Between 1982 and 1997, 41.3 million acres of rural land were turned into subdivisions, malls, office parks and the like. That’s roughly the size of Illinois and New Jersey combined, according to America’s Farmland Trust. Could where you hunt or fish be next?

August 28, 2012 – Economy, Recruitment Programs Lead to Growth in Hunting, Fishing Participation – When the U.S. Fish & Wildlife Service (USFWS) recently reported the number of hunters grew by nine percent since 2006 and the number of anglers grew by 11 percent in that same time frame, sportsmen and the sporting industry were thrilled. The numbers, which are preliminary results released as the initial look into the USFWS’s 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, reversed what had been dropping participation levels in fishing over the past 10 years and indicated the first jump in hunter numbers in more than two decades.

August 15, 2012 – US Fish and Wildlife Services – Highlighting the reversal of decades of declining numbers, Secretary of the Interior Ken Salazar today announced the results of a comprehensive national survey of outdoor recreation showing a significant increase in hunters and a double-digit increase in anglers over the past five years.

July 25, 2012 – In the world of hunting, the whitetail is king, with roughly three-quarters of all U.S. hunters—more than 10 million men and women—traveling into our country’s woods and fields each fall in pursuit of deer. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint hunters’ buying habits.

July 23, 2012 – Southwick Associates, the recognized leader in the field of fish and wildlife statistics and economics for over 20 years, announces a new partnership with outdoor industry veteran John DePalma and his branding and marketing company, Brand Intelligent. The partnership will place DePalma as lead sales representative of Southwick’s market leading product offerings.

July 5 2012 – Bass Angler Buying Habits and Media Preferences Revealed; The Southwick Bass Angler Report Now Available –
With 26 million recreational anglers working the rivers, lakes and oceans each year, fishing is big business in America. Bass fishing remains one of the largest segments of this lucrative market with 11 million dedicated enthusiasts. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint anglers’ buying habits

June 19, 2012 – Nearly a Quarter of Hunters Lost Access to Land in the Past Year, Issue Remains a Chief Concern Facing Sportsmen – When asked in a HunterSurvey.com poll if access to any of the places they tried to hunt in the past year had been restricted or placed off limits to them, nearly 23 percent of hunters said it had. When compared to the previous year’s results to the same question, hunters who lost land access grew by less than one percent, a statistically insignificant bump, but their numbers still reveal that nearly one in four sportsmen nationwide are potentially affected by losing access to available hunting land.

April 24, 2012 – Most Anglers Not Deterred by Lost Access But Still A Long Term Problem – One in five anglers surveyed by AnglerSurvey.com reported having to cancel or quit fishing a particular location last year because they had lost access to a favorite fishing spot. While most were able to shift their fishing to a different location, about a third of the affected anglers – or seven percent of all survey respondents – said it caused them to quit fishing altogether.