Fish and Wildlife Economics and Statistics

The Southwick Deer Hunter Report – Southwick Associates

The Southwick Deer Hunter Report



For Immediate Release:  July 25, 2012



Deer Hunter Buying Habits and Media Preferences Revealed;

The Southwick Deer Hunter Report Now Available

FERNANDINA BEACH, Fla. — In the world of hunting, the whitetail is king, with roughly three-quarters of all U.S. hunters—more than 10 million men and women—traveling into our country’s woods and fields each fall in pursuit of deer. For businesses and organizations focused on serving this audience, understanding where they spend their money and what they actually buy is critical. Manufacturers, retailers, marketers, outfitters and even gas stations and hotels can improve profitability if they can pinpoint hunters’ buying habits.

Fortunately, obtaining this information has never been easier thanks to The Southwick Deer Hunter Report. Produced by Southwick Associates, the recognized leader in analyzing fish and wildlife statistics and economics, this first-ever, comprehensive report offers details on the complete demographics and buying habits of America’s deer hunters, including what they buy, where they buy and how much they spend. There is also a detailed analysis of which media most influences their buying decisions such as favorite television programs, magazines, websites and social media. An understanding of the forces that drive deer hunters’ buying decisions is also shared, as well as insight on how to target this economically influential market and capitalize on exceptional cross-marketing opportunities, such as those presented by the other species whitetail hunters pursue when not in their favorite deer stand.

“Annual hunting expenditures total approximately $22 billion dollars in the United States each year, and 83 percent of those who hunt, hunt deer. Do the math and the vast majority of hunting expenditures in any given year are directed towards hunting deer, particularly whitetails,” says Rob Southwick, president of Southwick Associates. For more than 20 years, the company has obtained and analyzed the statistics, buying habits and media preferences of the hunting market. However, this is the first time ever that such a wealth of information on deer hunting has been organized and presented in a single report.


To get your copy or review a sample of The Southwick Deer Hunter Report, contact John DePalma at or 303-552-8454.


About Southwick Associates: Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sportfishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries; identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit us at