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Reports

Welcome New Shooters: Tactics to Win Participation

March 26, 2025

The face of target shooting is changing. Previous National Shooting Sports Foundation (NSSF) research (2015) showed women, Hispanics, African Americans, and Asian Americans have high rates of interest in target…

Exploring R3 Opportunities in Midwest State Parks

March 26, 2025

Reports, State Agency/NGO/R3

It goes without saying that people interested in the outdoors tend to visit state parks. Given that the same denominator is common across hunters, anglers, and target shooters, this project…

What Types of Target Shooting Services & Amenities Should States Offer?

March 26, 2025

Industry, Reports, State Agency/NGO/R3

This research was conducted on behalf of the Sportsmen’s Alliance Foundation. Funding was provided by a Multistate Conservation Grant from the U.S. Fish and Wildlife Service and jointly administered with…

Factors Hindering Many Hunter Education Graduates from Becoming Independent Hunters and How to Overcome These Hurdles

August 27, 2024

Reports, State Agency/NGO/R3

A significant portion of Hunter Education graduates do not purchase hunting licenses. While some take the course for reasons other than pursuing hunting, most want to hunt. What is preventing…

Understanding Wildlife Conflict & Feral Swine Issues and Management

August 27, 2024

Reports, State Agency/NGO/R3

State fish and agencies (SFWAs) are faced with a multitude of challenges related to wildlife conflict management. On behalf of the Association of Fish and Wildlife Agencies, Southwick Associates partnered…

Harnessing the Growth in 35–44-Year-Old Fishing and Hunting Participation

August 27, 2024

Industry, Reports, State Agency/NGO/R3

States’ license data, tracked through the license sales dashboard, shows hunting and fishing license sales only achieved a net 1% increase from 2016 through 2021. License sales fell for all…

Public Motivations in Hunting and Target Shooting in the United States

June 17, 2024

Industry, Reports, State Agency/NGO/R3

For years, marketers and R3 practitioners referred to the five “stages” or “phases” that hunters evolve through in their lifetimes in the activity. However, these phases are based on a…

Public Perception of Southeastern State Fish & Wildlife Agencies

March 25, 2024

Reports, State Agency/NGO/R3

To effectively manage fish and wildlife resources, state agencies must understand their customers and others who have a voice in the decisions, actions, or future of the natural resource agency.…

2022 Economic Contributions of OHV Recreation (Black Hills)

December 20, 2023

Economic, Reports, State Agency/NGO/R3

The Black Hills Region (BHR) is home to truly monumental places – rich in history, abundantwith nature, and ripe for adventure. The economic contributions associated with outdoor recreation in the…

2023 Virtual vs In-Person R3 Events

October 16, 2023

Reports, State Agency/NGO/R3

Recent years saw an increase in online programs that offer hunting, fishing and trapping education to the public. Research is now available from the Sportsmen’s Alliance Foundation that evaluates the…